Thursday, April 30, 2009

Advertising as far as the eye can see

Advertising is the keyword for your company or business success. There are many forms of advertising, because it depends on the product you present to the public. A company has a budget and spend considerable, if they advertise their products or services then it helps to provide a product or company probably millions of customers if they are advertising in various modes and forms. This is the main reason we are surrounded by this airport advertising and other promotional ideas, as we are on our way to our company or a holiday. Expenditure in advertising is increasing in spheres like health, education and travel.

Compared to radio advertising and print advertising, when it comes to television advertising, it is the most effective of all when it comes to being a more effective medium.

The small villages and towns that one’s thought to be just a dot on the map are attracting attention of MNC’s.Television advertising which still holds a major share in spite the growth of internet and other. This allows innovative ideas to be shared.

Print advertising, mainly based on psychological theories and market research pictures the weakness and behavior of customers. The main disadvantage is that it gets cluttered and gets lost with the competitors ads. Magazine is a better form of print advertising as the readers are in a relaxed state of mind ,they can even save your ad and return as many times as they wish.

Airport advertising which catches the attention of every passenger and commuters. When we wait at the airport, our eyes are naturally attracted to the beautiful, smart and interesting advertisements. This is the main reason we are surrounded by these airport advertising and other advertising ideas when we are on our way to our business travel or a holiday. In airport advertising the viewer ship has no escape route which is focused and compelling too has diverse target consumers from corporate leaders to decision makers that makes it the most interesting and challenging platform all over the world.

Outdoor advertising has a greater frequency of viewers as it remains in the same place for months and the same viewer’s passes through it number of times. Outdoor advertising needs a low budget with small crew to start with, it has a quick response, reminds too often about their service. Mobile billboard trucks provide flexibility of location and time, even on traffic jams and remote parts of the town.

Radio advertising ensures low cost, with basic terms available; it’s an easy choice as per the requirement for maximum benefit. It creates a lasting impression as its played repeatedly over specific time period but it is difficult to reach the target audience who does not listen to radio that is a major disadvantage attached to it. Radio advertising has greater return on investment as it reaches the right people at right time.

Reference website: www.worldwideadvertisingnetwork.com

Tags:- Advertising, Airport Advertising, Television Advertising, Outdoor Advertising, Print Advertising, Radio Advertising, Worldwide Advertising, Advertising Network, Internet Advertising, Mobile Advertising, Media

Tuesday, April 21, 2009

Advertising –The art continues

Advertising adds a personality to the business and its product. The advent of modern technologies has made the rural population more techs –savvy than the urban population. Advertising by painting on the walls, to spread messages are no more appreciated. Today with the penetration of mobile phones, cable television, with a better research technique in advertising, it follows the right strategies and initiatives to deliver the right message to the right consumer.

The small villages and towns that ones thought to be just a dot on the map are attracting attention of MNC’s. Television advertising which still holds a major share in spite the growth of internet and other media is the most leisure and preferred activity and so every ones first choice is still the television advertising.

Newspaper advertising is one of the most common forms of print advertising which has been effective for small businesses as well as services which targets the community through readership and circulation. The main disadvantage is that it gets cluttered and gets lost with the competitors ads. Magazine is a better form of print advertising as the readers are in a relaxed state of mind ,they can even save your ad and return as many times as they wish, to your printed ad.

In airport advertising the viewer ship has no escape route which is focused and compelling too has diverse target consumers from corporate leaders to decision makers that makes it the most interesting and challenging platform all over the world. New concepts and advanced design technology has changed the airport environment. Airport advertising has increased the airport revenue apart from aviation.

As the consumer steps out of his home or office their strikes outdoor advertising scooping off with its targeted messages.Outdoor advertising needs a low budget with small crew to start with, it has a quick response, reminds too often about their service. Mobile billboard trucks provide flexibility of location and time, even on traffic jams and remote parts of the town.

If radio advertising does not reach its target audience than it’s of now use, it still appeals a large audience even other media options available. It creates a lasting impression as its played repeatedly over specific time period but it is difficult to reach the target audience who does not listen to radio that is a major disadvantage attached to it. Radio advertising has greater return on investment as it reaches the right people at right time with right message at right cost.

As the consumers are getting more and more aware of different products and businesses worldwide, the advertiser has to be a step ahead anytime –anywhere. For more information about us visit this site www.worldwideadvertisingnetwork.com

Tags:- Advertising, Airport Advertising, Television Advertising, Outdoor Advertising, Print Advertising, Radio Advertising, Worldwide Advertising, Advertising Network, Internet Advertising, Mobile Advertising, Media

Friday, April 3, 2009

Advertising – The consumer is the master again

Expenditure in advertising is increasing in spheres like health, education and travel, in spite of recession and down sliding in some such as retail but luxury segment is much more stable. Advertising has become target oriented featuring holding capacity of its loyal customers.

Television Advertising:-

Television advertising is after all the art of nailing its consumers to loose off money on the products advertised. Television advertising effects globally, targeting the consumer’s attitude with increased aggression, breaking down the boundaries with growing new audience and tailored advertising, intruding the ideologies. This allows innovative ideas to be shared. The increase use of software, animation and promoting intelligently, arrests the sophisticated urban population.

Radio Advertising:-

In spite of many options available today, radio advertising is a sure choice even for an established or a new venture, for its wide range of target listeners spreading geographically diverse culture and spending capability. Radio advertising ensures low cost, with basic terms available; it’s an easy choice as per the requirement for maximum benefit.

Print Advertising:-

The expenditure on print advertising is increasing as press releases, news letter or brochure. For better results, print advertising, mainly based on psychological theories and market research pictures the weakness and behavior of customers.

Airport Advertising:-

Low cost airlines has attracted all segment of the society from niche first class business to economy travelers, they play an active role in Airport advertising. Pillars wrapped with attractive designs visible from every angle are just a common aspect in airport advertising.

In a busy airport terminal passengers are bound to see the huge vertical and horizontal banners, dynamic wall wraps, overhead and escalator spectaculars and digital displays which are typically synchronized with flight schedules advertising different products and services.

Outdoor Advertising:-

Outdoor advertising captures audiences effectively. As they are exposed to it either they like it or not, be it on benches, posters or even transit ads. Outdoor advertising has a greater frequency of viewers as it remains in the same place for months and the same viewer’s passes through it number of times.

As most of them are in motion outdoor advertising should have brief messages, be creative, attractive yet appealing.

Location has its own significance with traffic, angle, visibility and lighting at night.

Business product has a greater influence and builds a solid reputation on fragmented audience when all the advertising, techniques are synchronized to make a better hold in the market.

Tags:- Advertising, Airport Advertising, Television Advertising, Outdoor Advertising, Print Advertising, Radio Advertising, Worldwide Advertising, Advertising Network, Internet Advertising, Mobile Advertising, Media