Advertising, Airport Advertising, Television Advertising, Print Advertising: May 2009

Sunday, May 31, 2009

Variety, the Essence of Advertising!

If quality holds importance in the success of a product, advertising too is an essential ingredient for its future. Modes of advertisement have evolved over years from print advertising to radio advertising and then from television advertising to outdoor advertising like airport advertising. Such an evolution is proof of the role that advertisements play in the life cycle of a product.

While print advertising and radio advertising are often chosen over other mediums for their local flavor and cost efficiency, such mediums are now termed as traditional by most modern audiences that are exposed to outdoor advertising and airport advertising. Print advertising however, is wrongly termed so as it is one of the most efficient modes of advertisement that is widely read by a majority of the population both due to easy availability as well as lower rates.

When it comes to broadband advertising, nothing can beat the scope of television advertising the most entertaining gadgets in the world. Advertising through Internet has fast caught with the present generation; it fails to match the reach of the television. Television advertising are often costlier than other forms of broadband advertising but still have a charm of their own..

Outdoor advertising is creating waves in most fast paced cities where life is defined by on the move communication. Billboards, events and trade shows create awareness of products while also sometimes allowing for interaction. It pays to add here the growing trends in airport advertising where technology is deployed to its fullest capacity to create an outstanding impression on viewers. Airport advertising has gained popularity due to its cost-effectiveness in the long run and higher visibility to the target audience. Outdoor advertising seems the right way to go for most advertisers in terms of visibility, cost efficiency and appeal.

The advertising industry is a field where none of the mediums of advertisement can truly be said to get outdated or extinct due to the fact that each of them caters to a crowd of their own. If variety be the essence of nature, it sure is the essence of all industries including advertising.

Reference Website: www.worldwideadvertisingnetwork.com

Wednesday, May 20, 2009

Traditional or Modern Advertising, Which is better?

Advertising has reached greater heights with the leap that technology has taken in the last two decades. If radio advertising, print advertising and television advertising is all that people could think of in those times, the same mediums now seem outdated to the present generation. Keeping in mind that the world has now become even smaller thanks to the Internet, advertising too has taken a brand new face which is more glamorous and high-tech.

Times have changed with the 'on the move' culture where very few individuals actually stay at home. For such markets, advertisers now look at outdoor advertising solutions like billboards, kiosks and airport advertising. However, this does not mean that traditional media like print advertising, radio advertising and television advertising have died out. In fact, they continue to grow for specific products that are generally targeted at a local market.

Print advertising will probably never die out due to the fact that not all parts of the world have grown with times and will find takers. Outdoor advertising still continue to be the basic commodities bought by most households and will continue creating business for advertisers. While broadcast advertising has grown with the Internet as a medium, it has significantly reduced radio advertising. Small scale advertisers as well as local manufacturers and suppliers prefer radio advertising.

At present, airport advertising is the rage in the marketing world where every advertiser looks at this medium as a great way of attracting customers. Especially true for brands and companies that target a medium to high-class market which can afford its products to selective clientele While outdoor advertising on LCD's, wall wraps and overhead spectaculars are the most commonly preferred displays, advertisers are now getting innovative with larger than life specialty displays or product booths with dramatic illumination, demanding the attention of most visitors with their quality.

It must be remembered to never under-estimate any of the advertising mediums as each of them have their popularity and impact in different regions of the world and should be used accordingly.

Reference website: http://www.worldwideadvertisingnetwork.com

Wednesday, May 6, 2009

Advertising -Recession Has Taught Us: Earn and Spend Smartly

Advertising has a significant role contributing towards the gross domestic product of any country The advertising expenses in the print advertising has declined significantly over the years, as magazines, struggling in spite of publishing latest business and statistics reports. The growing trend of browsing is shifting the advertisers focus to the internet advertising.

Print advertising may recover with the economy or is it a permanent shift of advertisers opting other medium, the answer may vary from sector to sector, the pitch to a long term dialogue. There is still a huge population that can effectively and efficiently be targeted by print advertising if proper marketing and target meets the new right customer.

The ad needs to be created on new data to enhance the information and build a long-term relationship what we refer as loyal customers. As the recession is forcing marketers cut down their budget in radio advertising to just cheer a nominal profit, but the advertisers should keep in mind that people are spending more time listening, reading and watching these days due to job loss.

So Radio advertising, television advertising, outdoor advertising, print advertising and airport advertising can form an advertising network that will serve a large audience in spite of tight budget, as entertainment is the first hobby in these hard times, watching and listening with popcorn or just a drink.

Advertising is all about what we present and how

Television advertising with its keen interest on global events and speeches or even so called breaking news boosts the revenue spent and the cycle rolling. Advertisers are now spending more online and on digital television advertising so the traditional media like the print advertising and radio advertising are on a major setback.

With the advent of digital screens and popularity of malls, cinemas and out door culture developing as a side effect of apartment culture, where people tend to spend more time outdoor; the outdoor advertising has no major setback and is rising in a steady pace.

Print advertising ,television advertising or even the grad dad’s radio advertising all are here to stay competing each other and with the big dad the internet advertising which has a major drawback that is software’s blocking the ads and pop ups . The toll bridges, gas stations or even a car parking are major upcoming outdoor advertising spots, the traffic lights and the bus stops have always been the agencies favorite.

Airport advertising is suffering from revenue that’s here to stay at least a year until new airports are redesigned and a advertising network flourishes to serve us with new ideas and services as the economy witnesses the good time again. Advertising network companies are the next buzz word and internet the next play ground for advertisers and customers. Let’s Play to Win.

Reference website: www.worldwideadvertisingnetwork.com