‘Proven Tips’ to take your business to new heights

Be it any kind of business, every organization needs to enhance its revenue through sales. Services, ideas and products – all these target maximum sales to bring maximum revenue for the organization(s). In the following paragraphs, some proven tips to take a particular business to new heights are provided. Take a look and find out how these tips will be beneficial for all the business owners irrespective of their areas of operation.

Create a buzz about the presence of your brand/ service- Yes, it is important to create a buzz about the presence of your brand or service in the market. You need to talk about what your business is all about, what all features and benefits it offers, how it is going to benefit target customers etc. Advertising is the one and only tool a brand or business owner adopts to create a buzz about the presence of the brand or business. Through advertising, customers come into maximum interaction with brand or service owners.

Update or upgrade information about your brand/service- It is important to update or upgrade any relevant information for established brands or services. Customers should be aware of what is happening with which brand or service. In order to create such awareness, an advertising campaign is a must. Through an ad campaign, customers avail of valuable information related to the brand or service. From time to time, brand or service owners should ensure that their customers are aware about any added feature or benefit. Always keep the communication an ongoing process without any break.

Create urgency on customers’ minds- If you want a boom in your business, it is obvious that you have to sell away your product or service. For this purpose, you first need to create urgency on your customer’s mind. Influence their buying habit in such a way that they cannot resist purchasing your brand or service. It is ethical to use strong and compelling communication in brand advertising to influence the buying behaviour of customers. Go for a try.

How to habituate customers with your brand?

Brands connect with customers through single or multiple tools or channels. Advertising is one of the defined tools used by brand owners to connect with their target customers. From the visualization of the promotional idea to the implementation of the final product message, advertising involves step by step procedures or methodologies in order to familiarize customers with the brand. In the following paragraphs, some useful tips of habituating customers with the brand through advertising are provided. Take a look.

Motivate your customers from time to time

Motivation or stirring belief in customers’ mind to try or adopt your product is one of the time-tested techniques of brand advertising. In order to persuade your customers (to buy your product), you have to motivate them through the product knowledge provided in the form of advertisement. Talk in an interesting manner, load some humour, play with words and design but make sure you motivate your customers to adopt your brand.

Create a situation and indulge your customers

At times, it is important to create a situation for your customers to convey your ad message. Let that situation relate or appeal to normal circumstances or situations that customers daily come across. It is a must to create a stirring situation in which the customers will fathom themselves with the same described situation in the particular ad. Also ensure that once the product sale is successful, customers should feel satisfied to posses or own the product.

Make your brand message accessible through multiple media

One single channel or media is not enough to cater to your customers’ attention. Maximum impact on customers calls for multiple adoption of media channel to provide the brand message. It is an added advantage for every brand owner to make his brand message accessible through multiple advertising channels. Advertising is a continuous process. However, the tools and techniques should be continuously updated from time to time so as to suit the changing marketing trends.

Whats the role of an ad network in brand advertising?

Commonly known as ad network, an advertising network is an online or web platform where advertisers connect to prospects. An ad network is also a common platform where brand advertisers meet, interact and share valuable advertising ideas. Infact, the key function of an advertising network is to aggregate the ad space supply from publishers and match it with advertiser’s demand. The digital presence of a brand is obligatory in today’s marketing norms. Hence, every advertiser or brand owner needs to be a part of an ad network to play the lead role in the prevailing competition in the market place. So, the final question is what is the role of an ad network in brand advertising in India? Do advertisers benefit from an ad network? Does an ad network provide enough scope for advertisers to interact on a single platform? The following paragraphs will acknowledge some points that are replies to these questions.

Advertising networks are usually involved in selling spaces for various online ads to appear on various websites. This web advertising inventory comes in various formats that include space on websites, on blogs, in RSS feeds, instant messaging applications, e-mails etc. Brand owners who plan to promote their brands through any of the mentioned inventories can contact the ad network, provide the brief. The ad network will accordingly provide the brand owners various options for advertisers. It is the brand owner’s choice to select or choose an advertiser of his choice and launch his promotion campaign.

A particular advertising network also serves advertisements from its server that responds to a site once a page is called. This benefits the advertiser who places his ad on a particular site. Providing advertisers and brand owners a common platform to meet, interact and to provide promotional requirements of a brand, an ad network plays an important role in over all brand advertising.

How Advertising is a must tool for any organization?

Advertising is mandatory for every business owner. Be it brand business or service related business, advertising is a must tool for any established organization. Various modes of advertising are available for advertisers to promote their brands. In the following paragraphs, let us have a look at four chosen modes of brand promotion widely adopted by brand owners and advertisers.

Television Advertising

Television Advertising is one of the common modes of brand promotion. Television ads are considered effective means to reach out to customers. An audio-visual medium of advertising, television media provides rich impact on customers thereby enhancing the brand experience.

Print Advertising

Any brand promotion campaign launched through print media such as newspapers, magazines, journals, pamphlets, leaflets, brochures etc come under print advertising. Considered one of the effective modes of brand promotion, print advertising is still an opted mode of promotion a brand, idea, service or cause. One major advantage of print advertising is that customers can go through the details of the advertised brand according to their convenience.

Radio Advertising

Radio Ads provide mass appeal to customers. Also considered a cost effective mode of brand promotion, a radio advertising campaign is one of the preferred mediums of promoting a brand owners. A radio is a portable medium of advertising. Hence brand messages can be delivered to customers when they are out of home, on the road, while driving etc. The launch of various FM channels has provided brand owners rich opportunity of brand advertising. Radio Ads provide rich interaction with target customers because of its cost friendliness.

Outdoor Advertising

One of the oldest modes of brand advertising is outdoor media. Billboards ads, poster ads, kiosks ads etc come under outdoor advertising. Despite being one of the oldest modes of promotion, outdoor media provides effective brand promotion solutions. The introduction of digital technology has garnered outdoor advertising practices on the whole.