Business to Business Advertising tools

Advertising has a broadened meaning. For brands, advertising means creating a buzz or awareness to the target group about its existence in the market. For business holders advertising means to promote more and more business ideas or tools with other business holders. For service providers, advertising means providing information about the particular service and its benefits to the target group. In this blog let us discuss about Business to business advertising and some means of B2B advertising.

Business is either B2B i.e. business to business or B2C i.e. Business to customer. For B2B marketing, advertising can play an important role in a successful sales effort. A proper advertising campaign can help you develop leads that you can follow up with emails or phone calls. There are various avenues of B2B Advertising. In this blog let us discuss about some of them.

Direct mail ads- This type of advertising provides a favorable response from the target group in terms of reach and impact. Sending direct mail to the potential customers also provides traceable responses. With a defined list of direct mails, you can gain a more engaging business experience from your target group.

Magazine ads- Magazine advertising in trade-specific publications can provide effective results if the ads cater to your industry. Various trade publications are available in the market that will allow you to target you customer base in a narrowed and at a much lower cost.

Radio Ads provide another choice for B2B advertising. Radio advertising can be effective since radio is one of the cost effective channels widely used by maximum number of people. Concentrating your communication heavily upon listeners who are business people, radio ads can provide a successful means for promoting your business.

Television advertising always works for any B2B advertising. Particularly for big business holders, Television ads provide huge impact upon the target group. For small business holders television ads can be a secondary option.

Outdoor advertising is another effective means of promoting your business. Outdoor ads, if carried out with a smart strategy, outdoor ads can provide effective reach to your business target group.

Reference Website: www.worldwideadvertisingnetwork.com

Importance of Seasonal Advertising

Today let us discuss something new and exciting which is related to advertising- seasonal advertising. Various brands already indulge in seasonal advertising. Seasonal advertising is a one of the exceptional tools of brand promotion adopted by brand owners to inform or announce target audience about a particular seasonal offer, sale, discount or other attractions related to the brand. Seasonal advertising is launched mostly during festive seasons like holi, diwali, Christmas, New Years Eve etc. During all these festivals you will find most of the showrooms decorated and designed in a very tempting manner and style. Various discounts and sales are also offered during this time to clear stock or to indulge in more sales. Every single brand indulges in seasonal advertising at least once or twice a year. Some brands indulge in seasonal advertising particularly to create a bang in the market.

Seasonal Advertising is important for every single brand in the market. This type of advertising can provide a big leap in sale of the product or brand. Audiences generally find it captivating when a product or brand is on sale and they obviously want to check out what the sale is all about. Most of the audiences end up buying the brand or product since they cannot resist the discounted price. For premium brands seasonal advertising is one of the best promotional tools. This can invite new range of buyers who have been curious about the brand.

Festivals are always a part of our lives. And in India festivals means heavy shopping. Understanding this demographic customer behaviour, brand owners have come up with seasonal advertising as a smart promotional tool to influence their target customers in a more engaging manner. For new brands who are yet to make an entry in the market seasonal advertising can be a good option to create a buzz. After all, people love trying new brands in festivals for a change.

Reference Website: www.worldwideadvertisingnetwork.com

Interesting Ideas to Attract Your Target Customers

Every business holds a goal or target. Business owners take help of advertising to reach their goal or target. Attracting target customers is one of the key responsibilities of hosting an advertising campaign. The nature, tool or technique of advertising may vary but the objective remains the same i.e. to attract the target customers so that they indulge in buying the brand or service.

Let us talk about some interesting ideas of advertising which will attract your target customers and indulge them with an engaging brand experience.

Motivate Your Target Customers- The targeted result of advertising is sales. However, do not pester your audience’s mind with the idea of sales. Try to motivate them to buy the product. While doing so they will become fonder of the brand or service and will stick to your brand in the future.


Befriend Your Customer- One of the best ways to attract your customers is to befriend them. Talk to them as if you are an old friend for them who is simply providing demonstration about a good brand you have recently used or acknowledged. A friendly advertising approach will create a good impression about your brand in your audience’s mind.

Take Time to Thank Your Customers- Once your campaign has become successful with good sales, do not wrap up the entire advertising campaign without thanking your customers. Try to send ‘thank you’ notes to your customers for their meaningful contribution in making the over all campaign a hit. This will create a lasting impression for your brand or service in the future thereby motivating brand loyalty. Sending complimentary emails or pamphlets with hand written ‘Thank You’ notes provide a pleasing impression about your brand upon your audience’s mind. Hence, if you can afford your time and resource for the same you can try out your hand to win your customer’s faith. And this will help to keep the string of brand-loyalty attached for any advertising campaign you would come up in the near future.

Reference Website: www.worldwideadvertisingnetwork.com

Curiosity Advertising!

Advertising is the core of any business. If you do not advertise your brand or business, the target group will not be aware of your existence in the market. So, in order to create brand awareness advertising is not only important but obligatory. There are different types, tools and means of advertising. In this blog, let us talk about curiosity advertising as one of the means to create brand awareness among the various target groups.

Curiosity killed the cat but in advertising it’s a totally different concept. Curiosity should play a major role while providing an engaging brand experience to the target group. If you tell everything in advance about your brand then, your brand’s value is an open secret among your target groups. And if, it is an open secret then what will you finally sell? That is why sticking to the theme of curiosity helps your brand in creating its own value and impression upon your target customer’s mind. Let us discuss in brief about this psychological aspect of advertising.

Customers have different mindset. Customers vary from one another, so are their mindsets. Some customers simply buy your brand because they need it. This set of customers comes under the section easy customers and they are easily target able. However, on the other side of the coin, there are a set of customers who are hard to convince. For them everything about the advertising campaign should be logical and explanatory. This type of customers find curiosity advertising appealing since they wonder about what could be particular or curious reason about the brand.

Secondly, majority of the buyers do not have a clear-cut knowledge about the brand or product. For them curiosity advertising further ignites their temptation about the brand and what specialties the brand is offering. For this reason they mostly resort to indulging with the brand.

If you want to create a different advertising campaign for your brand or business, you can also try out curiosity advertising. However, the theme of the ad campaign should be compelling enough to make your audience curious about your brand.

Reference Website: www.worldwideadvertisingnetwork.com

How to improve customary advertising?

Improvement means prospective growth of your business. Improvement is sought in any type of business. In this blog, we will discuss about how to improve customary advertising. The idea is simple and yet interesting. Improving customary advertising doesn’t require a big plan, budget or team. As an advertiser, you can revamp or renovate your prior tools and techniques of advertising in a planned manner. Let us have a look at three sets of ideas about how to improve customary advertising.

Idea number 1- Create Enticing Message- While devising an advertising campaign you should not forget to create an enticing message which can grasp the attention and interest of your target group at a single glance. You need to tempt your customer about your brand or idea before you finally convince them to rise to action i.e. sales with an enticing and engaging message.

Idea number 2- Indulge in Interactive creativity- We are already aware of creativity and its need while deploying an ad campaign. To differentiate customary creativity, make it interactive in nature so that your customers find it entertaining as well as informing in nature. Needless to remind that entertainment is the coolest medium to interact with your target group.

Idea number 3- Adhere to facts- While carrying out an advertising campaign in the market it’s ethical and advisable to adhere to factual information about your product or idea. Do no mislead your customers. If your campaign adheres to facts, you can easily win the faith of your target customer and can also stay on top of their mind in the future.

Improving customary advertising is not a hard task. As mentioned earlier, you have to do the same old thing in a new way so that your campaign doesn’t create a mundane and monotonous feel to your target group about your brand or idea.