Today let us discuss something new and exciting which is related to advertising- seasonal advertising. Various brands already indulge in seasonal advertising. Seasonal advertising is a one of the exceptional tools of brand promotion adopted by brand owners to inform or announce target audience about a particular seasonal offer, sale, discount or other attractions related to the brand. Seasonal advertising is launched mostly during festive seasons like holi, diwali, Christmas, New Years Eve etc. During all these festivals you will find most of the showrooms decorated and designed in a very tempting manner and style. Various discounts and sales are also offered during this time to clear stock or to indulge in more sales. Every single brand indulges in seasonal advertising at least once or twice a year. Some brands indulge in seasonal advertising particularly to create a bang in the market.
Seasonal Advertising is important for every single brand in the market. This type of advertising can provide a big leap in sale of the product or brand. Audiences generally find it captivating when a product or brand is on sale and they obviously want to check out what the sale is all about. Most of the audiences end up buying the brand or product since they cannot resist the discounted price. For premium brands seasonal advertising is one of the best promotional tools. This can invite new range of buyers who have been curious about the brand.
Festivals are always a part of our lives. And in India festivals means heavy shopping. Understanding this demographic customer behaviour, brand owners have come up with seasonal advertising as a smart promotional tool to influence their target customers in a more engaging manner. For new brands who are yet to make an entry in the market seasonal advertising can be a good option to create a buzz. After all, people love trying new brands in festivals for a change.
Reference Website: www.worldwideadvertisingnetwork.com
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