Of course yes! A tinge of truth is important in any advertising activity whether through indoor or outdoor media. It is a well noted fact that the all year availability of a brand requires continuous advertising through a particular medium or mediums of advertising.
Advertising is a circumstantial affair. A particular advertising activity is planned by the advertiser depending upon the circumstances. A brand is mostly advertised all through the year. However, the purpose of advertising of a single brand varies from one campaign to another. In one ad campaign, the brand is put on sale or discount during which customers can buy the same brand but at discounted rates. Heavy advertising is required in such types of promotion as such ads last only for a limited amount of time. However, any ad message should be truthful to at least some extent for many reasons more than one.
Any advertising activity should provide justification to the brand’s features or benefits- Saying something in the ad message and offering something else by the brand (after purchasing the same) most often leads to negative impression about the brand in the near future. It may even fail to attract the same target customers in the future. Customers will develop a notion about your brand with this claim that the brand message was/is fake and not trustworthy.
Avoid too much whimsical messages- Any ad campaign should be linked to some ground reality. Advertisers cannot unleash their freedom to talk in a pompous tone about the brand if the same brand doesn’t offer that many facilities in real. This is to avoid customers’ negative feedback about the brand after adopting the same. Customers should not feel cheated after purchasing your brand and if they do, it is sorry to say that nothing can help out.
Seasons come and go, and in each passing season we can see so many changes of Nature. Like the changing seasons, the brand advertising trends should also change from time to time (if the need is required).
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