Advertising- It’s all about colourful ideas!

An idea is the most expensive possession of an advertiser. Whether one prefers to launch television advertising, radio advertising or print advertising campaign of his brand, the overall base of the promotion campaign is the idea that strikes on the mind of the brand owner or advertiser. So, it is no more a fallacy to acclaim that advertising is all about implementing colourful ideas. In the following paragraphs, a few insights on the importance of ideation in brand advertising are provided. Take a look.

Ideas that become strategies

In most of the outdoor advertising campaigns, it is the idea that has been converted into a marketing strategy and later implemented in such a manner so as to provide a strong impression about the brand. So, the primary criterion is to come up with that idea. An idea may or may not change or affect the buying behaviour of customers. However, an idea is the most precious thing that an advertiser owns and by which implementation, he effectively positions his brand in the market.

Ideas that are converted into colourful visuals

If we give a thought on how a particular ad display attracts us and keeps our attention glued to the brand message, there is a set of ideas that hold the credit of getting converted into those colourful visuals that allure our attention. For any advertising campaign launched through any channel, the creative team takes care of the entire design right from conceptualization to implementation of the final brand message. The first and foremost criterion however is to develop an idea how the final advertising display would look and how customers would find it interesting or attractive. It is true that the objective of brand promotion campaign is co-related to implementing an interesting idea into a proper advertising display. However, a wrong or irrelevant idea may fail to convey the targeted brand message to customers. Advertisers should therefore be quite tactful while choosing the right idea on which the overall promotion campaign is to be deployed.