Three Directive Principles of brand advertising!

Advertising is a universal marketing tool used by brand owners to keep their brand businesses upfront and to take part in the competition that prevails in the market. Through an advertising campaign, the brand owner communicates with his target customers and provides valuable brand information that excites their interest and somehow motivates them to buy the product. Three basic principles of brand advertising are discussed in today’s blog.

Relate the brand message to a ground reality- What is offered by the brand should only be highlighted or talked about through the ad campaign. It is interesting (from customers’ part) to go through the striking features of a particular brand. However, the message should relate to the real features of the brand. Customers (after purchasing the brand) should feel that what was being advertised is really true and not misleading. If otherwise, customers will feel cheated and they would never bother to buy that brand again in the future.

Let ‘humour’ be an asset for the brand communication- Communicating a brand message in a mundane manner is passé. It’s time to present your brand in a humorous way. Be it the theme, the language or the style of the advertisement, let ‘humour’ be a primary asset for the brand communication. Some marketing experts opine that the best remembered brand commercials share their fraternity only with humorous appeals. Hence, it is a must for every brand owner to frame his brand communication with print advertsing humour as the primary asset.

Let the brand message pass through an effective channel- The media vehicle plays one of the important roles while delivering the final brand message to target groups. An easily reachable outdoor advertising channel delivers the brand message quickly and effectively with the desired impact on customers. Hence, advertisers should adopt only an effective channel to communicate the brand message to customers.