On Media Planning for Your Ad Campaign!

An advertising campaign of a product or business is not launched without any planning. Various strategies are considered before launching the ad campaign. Budget is one of the primary concerns for an advertiser to launch the promotion campaign. It depends on the budget whether the advertiser should choose an affordable means of advertising or not.

Secondly, the advertiser needs to find out the target group of his ad campaign. Target groups play a major role while deciding the fate of the campaign. If the brand message goes out to the wrong target group, the overall plan and implementation of the campaign is almost wasted. A thorough study on consumer behavioral norms is a must for every advertiser to effectively position his product in the market.

Thirdly, the advertiser should have a thorough idea about the market and also its trend. The market is the place where the ad campaign is going to be launched. An ideal market should favour the overall brand promotion campaign.

Media Planning is one of the most important strategies of launching an ad campaign of a brand or business. Whether one opts for television advertising, radio advertising or print advertising solely depends on the media plan of the overall promotion campaign. A four-step process, media planning mainly consists of –

Setting the objectives of the campaign

Developing a strategy for implementing the campaign’s objectives

Devising media tactics to deploy the strategy

Studying and proposing procedures for overall evaluation of the effectiveness of the media plan

Once the media plan is finalized, the advertiser can now prepare to launch the campaign. An advertising campaign must reach the maximum number of target audiences or prospective buyers for which the advertiser needs to maximize overall awareness. Television Advertising, Radio Advertising or Print Advertising campaign of a brand is targeted to reach out to number of customers at the same.