Benefits of Advertising through Television Media

Television Advertising is one of the powerful means of brand promotion. Television Ads rely on sound and visual effects that provide an immediate impact on target groups. Television Ads easily catch the attention of target audiences and reinforce their retention rate by repeatedly conveying the brand message in an interesting manner. Building brands through television advertising is beneficial for advertisers. An advertiser can also use multiple channels of television to advertise his brand amongst prospects. Some more benefits of television as an advertising media are provided in the following paragraphs-

Mass Appeal on customers- A brand commercial through television media can be watched by many. Individuals watch TV for various reasons- to get latest news or financial information, to watch entertainment and comedy/sports shows or to watch movies. People of all age groups enjoy watching Television. Television as a medium of communication reaches out a large variety of individuals with different backgrounds that makes it a cost efficient medium for advertisers to reach out to a mass audience.

Generates a captive audience- Television is the most effective medium to generate brand awareness amongst various audiences. Advertisers can easily captivate audiences’ attention through a particular television commercial of a brand or service. The brand story is told in an interesting manner through television media that enhances customers’ interest.

Use of multiple methods of communication- Television Ads provide audio and visual effects. These effects appeal to the sense of audiences that help brand advertisers to provide an impression about the brand. People fondly remember the brand jingles through television advertising media. Commercials that endorse celebrities or famous individuals also provide lasting impression on customers about the brand. Enhancing credibility of customers, endorsing of celebrities to promote a brand is one of the most adopted techniques of television advertising. Though the same celebrities are also endorsed for various advertising media such as radio and print advertising, television media has an added advantage as it provides audio visual impact on customers. Those who view a particular brand commercial can only see and hear the celebrity’s acts and voice.