Advertising in modern India- A Look!

Advertising in modern India is much advanced as compared to the conventional days. The tools of advertising have also been technologically enhanced. In this blog, let us take a look at a few changing trends in advertising in India. Keep reading.

Television Advertising is one of the means of brand promotion widely adopted by Indian advertisers and brand owners to promote their products and services among target groups. Television advertising for all these years has been entertaining Indian audience. A broadcast medium of communication, television commercials provide a rich impact about a brand or service among target groups because of its audio-visual effects. Television ads provide infotainment i.e. information and entertainment at the same time which is why Indian audiences love brand commercials through television media. With numerous numbers of channels, television advertising is much in demand among brand and business owners.

Radio Advertising is another common means of promotion adopted by Indian advertisers and brand owners. Radio advertising is also categorized under broadcast medium of communication. A cost effective means of brand communication, small advertisers can reach out to a wide target group through a single radio ad campaign. Social awareness ad campaigns heavily rely on radio as a medium of communication since it helps to spread the message far and wide. Of late, many FM channels have been launched that has enhanced the interest of radio advertisers in the various Indian cities and town, real estate companies are heavily relied on radio advertising to promote their services.

Print advertising, Outdoor Advertising, Online Advertising, all these are also preferred means of promotion for modern advertisers. Advertising on the internet is becoming quite popular among the brand owners. Internet advertising includes banner ads, PPC ads, wap advertising, email marketing, viral marketing etc.  Most of the brand owners these days prefer online advertising as it is the fastest means of reaching out to target audiences plus an interactive medium of communication.