Advertising is an activity of marketing through
which potential customers are informed, educated and later persuaded to buy the
advertised product or service. An advertising campaign is launched only when
the brand or business owner flags the green signal. Various strategies are
however involved while launching an advertising campaign of a brand or
business. One of the main strategies is to define the medium of communication. Television
Advertising , Radio Advertising, Print
Advertising, Outdoor Advertising etc. are some of the common means of
promoting brands and businesses. The
objective of the promotion campaign also helps the advertiser on deciding the
right medium of communication. If the brand or business is targeting a national
audience, television advertising or radio advertising would be ideal means of
communication. If it is a local audience, print advertising or outdoor
advertising would be more suitable. Cost
of advertising through each medium of communication varies from one channel to
another. Media mix i.e. choosing multiple channels of brand communication is
however a preferred option among maximum number of brand or business owners.
An advertising agency or company plays a major role while
disseminating the brand message among target groups. An ad agency makes the
most of the innovative idea or strategies that can successfully position the
brand or business in the market. An advertising agency is also responsible to
suggest or choose the most relevant means of conveying the brand or business
message among potential customers. An advertising agency not only provides
creative solutions for the brand but also suggests the best ways and measures
through which the ad campaign wins maximum favour from target audiences. As a brand owner, make sure that you are
consulting the right advertising agency to handle your promotional activities.
Letting your brand communication handle by a good ad agency synonymously means
your brand sure to position itself in the market.
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