Advantageous Reasons of Advertising through Multiple Channels!

It is advantageous for every brand owner to advertise his brand through more than one channel of communication. Firstly, it makes the brand message accessible to maximum number of customers. Secondly, it provides a chance to those customers to go through the same brand message that they somehow missed reading or watching through other mediums or channels. Some more advantages of promoting a brand through different channels of communication are further provided in the following paragraphs. Take a look-

Be it Television Advertising, Radio Advertising, Print Advertising or Outdoor Advertising campaign, what you need to focus on is how to influence customers’ buying behaviour the very first time they come across your brand message through a particular channel of communication right? Customers may access your brand message through any of the mentioned channels but it is not sure that the brand message will reach out only through one particular channel say television advertising. The vantages of advertising through different channels of communication arise here.

Since you cannot take a chance or rely on luck to position your brand in the market; you have to present it to your customers through a gamut of media options. One more important thing worth to be noted is that the channel or avenue of the advertising media should also be focussed. For example, a television commercial for any XYZ brand that is telecast on Sony channel would be easier to reach out to customers rather than advertising it through some local channels. The cost would be the same but the impact would be different. That’s exactly how the cookies crumble in brand advertising. The same norm is applicable on various outdoor advertising campaigns of a brand. For example, an airport advertising campaign and a mall ad campaign are two different avenues of brand promotion through OOH media. Advertising is to ensure maximum reach and impact of the brand message amongst target groups. Therefore it is important to present the brand message through multiple channels of communication so that the gap between customers and brands are constringed.