How advertising is a complicated marketing affair?

Some brands are continuously advertised while some brands are heavily advertised during specific seasons or occasions. It depends on the features of the brand whether the advertiser should promote it round the year or not. For example, brand commercials about Coca cola or Pepsi are less seen during winter season. It is obvious that maximum number of customers would not bother to buy them during the cold winter days. The same goes for various ice-cream brands. Though they still make their presence during every season, advertising campaigns for these brands are seldom carried on. Advertisers therefore implement different techniques of advertising summer brands and winter brands.

Brand building is not a child’s play. The best brand builders are intensely creative people who know how to convey their brand message to customers. Be it television advertising commercials or radio advertising campaigns, they know the tricks and tactics to communicate the brand message within seconds. All in all, the monolithic television advertising networks have so far fragmented into scores of cable channels. Besides, mass-market publications, as a form of print advertising, have also given way to special-interest magazines that aim smaller groups. A new generation of brands has also created their presence in the market amassing a huge global value with less conventional advertising practices. These brands have discovered their own ways to captivate and draw maximum attention from customers. What is interesting to find out is that old brands are pretty influenced by the advertising techniques and tactics of the emerging brands.

The million dollar question that strikes every brand owner at present is how should one build a brand in one such world in which consumers are increasingly in control of the media? Sounds like the ad-tricks and tactics need to be redefined as much as the media vehicles of advertising are delineated. Advertising is for sure a complicated marketing affair. Advertisers need to hone their ad skills from time to time and as per the changing trends of marketing.