Advertising is not restricted to a single channel!

Brand messages reach customers through various means. It depends upon the choice of the brand owner to launch the promotion campaign through a chosen channel of brand communication. Media researchers assist advertisers while choosing the right channel of advertising their brands. The reason is quite simple. By advertising through the right means or channel, brand owners can easily reach out to the target group. In the following paragraphs, some forms of advertising networks are explained. Take a look-

Television Advertising

Advertising on the various television channels is an age-old practice among brand owners. Television Advertising is very popular in India. Maximum numbers of Indian audiences love to watch brand commercials that are telecast on the various television channels. Also enhanced by visual and audio effects, television advertising is one of the favourite means of accessing any brand message for Indian audiences.

Radio Advertising

Radio Advertising is also an age-old promotion practice in India. Over the last few years, various FM channels have been launched. Advertisers broadcast their brand commercials through these channels reaching out to a mass audience for the advertised brand. Radio Advertising benefits a lot of brand owners who want to target a specific location. The only difference between radio and television advertising is that radio commercials do not provide visual effect to customers. However, the brand jingles provide a rich impact about the brand on customers’ mind.

Print Advertising

Print Advertising is one of the conventional means of brand promotion widely adopted by brand owners and advertisers. Print Advertising formats include brochures, flyers, leaflets, pamphlets, classified ads etc. The introduction of digital printing facilities has benefitted print advertisers to a great deal. Though internet revolution is in fad, print advertising practices are also genuinely implemented by various brand owners and advertisers. Print Media remains unaffected by any revolution in other advertising mediums. Established as well as emerging brand owners still rely on print media for various promotion campaigns.