Advertising And its types!

Advertising is one such marketing activity that involves promotion of a product or service to create awareness among buyers and finally to encourage them to buy or adopt it. An advertising campaign is launched through different media to reach out to the masses. This blog highlights different types of advertising that are implemented by brand owners. Keep reading

Broadcast Ads 

Advertisements of brands or businesses that provide audio and visual impact or any of the two effects among customers are classified as broadcast ads. Television Advertising and Radio Advertising fall in the category of broadcast ads. Customers mostly prefer broadcast means of promotion such as television advertising and radio advertising as brand message sounds interesting and more interactive through these channels. Broadcast Ads are ideal for those brands or businesses that target a wide audience through the promotion campaign. 

Print Ads

Brochures, Leaflets, Flyers, Pamphlets, Classified Ads in Newspaper, Magazines or Journals etc. are usually known as print ads. The history of Print Advertising is dated back to those days when the concept of promotion was developed for the first time. Print Advertising  is one of the conventional means of promotion used by advertisers for all these years. 

Outdoor Ads

Billboard Ad displays, Kiosk ads, Wall painting or poster ads, Ads on transit vehicles, bus shelter ads etc. are categorized under outdoor ads. Outdoor Advertising is a fast growing domain in India. Also a conventional means of promotion, outdoor media is one of the favorite mediums of communication among advertisers.  

                                 

Internet Ads

The trend of internet advertising is spreading far across the world. Maximum numbers of brand owners these days prefer to promote their brands through internet media. The popularity of internet media is yet to increase in the coming years. Internet Advertising is infact predicted as the future means of brand or business promotion. Quick, fast and reliable internet advertising has so far rocked the marketing world at present.

Role of an Advertising medium in rebranding

Add caption

The importance of advertising is never lessened. It instead keeps increasing with many changes occurring in the market from time to time. Whether it is rebranding or new launch of a product in the market advertising is an important marketing tool through which the brand owner can create buzz among buyer groups and persuade them to adopt the product. In this blog, let us take a look at the role of an advertising medium while rebranding and reintroducing a product in the market. Some brands need rebranding to create a strong impression among target groups. Rebranding is suggested for those brands that have created their presence in the market for quite a long time.

 The same old look and feel about a product no doubt makes many customers feel good on nostalgic ground. However, considering the ever changing market and the growing number of customers, it is a must to opt for rebranding. Changing the logo or tag line, changing the brand slogan or design scheme, renaming the brand with a new name of modified one form its previous name etc. are some forms of rebranding a product or brand. Once the brand is rebranded, it has to be newly introduced in the market. Advertising plays a vital role while re introducing the brand to its target groups.


 Television Advertising and Print Advertising are two good channels through which a brand can be re-introduced. Radio Advertising may not provide the desired impact due to the lack of visual effect. Television Advertising, Print Advertising or Outdoor Advertising may however provide a rich impact about the brand. By and by, advertisers should wisely choose a particular medium of advertising especially when it comes to rebranding of a product. A minute mistake may result in poor impact of the brand message among target groups.

Social Networking Sites-Sprawling mediums of communication!

Advertising is not just limited to television or radio channels or just billboards or print ads. With the upsurge of online advertising, the norms of brand or business promotion have gone through remarkable changes. This blog discusses an ongoing trend of popularizing brands through social networking sites that are now sprawling mediums of communication among individuals and also between brand owners and potential buyers. Keep reading.

Facebook, MySpace, Twitter, Google Plus, Hi5 etc. are a few social networking sites frequently surfed by visitors across the globe. Catching up with old friends or making new ones, sharing jokes or rants, watching videos shared on friends’ walls, creating groups of likeminded users etc. are some of the trends observed on social networking sites. For brand owners, the same social networking sites are one of the effective platforms to get in touch with numerous numbers of potential buyers. It is not at all surprising to find out that every brand or service business these days ensure that they manage a social networking account to keep in touch with their target groups. 

It has been studied that advertising on social media is tailored to reach the exact target group of the brand. Thus, the brand message is not wasted if presented through a social networking site. Advertising on social media is not costly. One can set up a profile or fan group to advertise one’s product free of cost. Free of cost advertising is perhaps one of the best facilities provided by social media advertising. Advertising on social media is not in a two dimensional format. The brand owner can advertise his product through photographs, videos, text or music.  Engaging customers’ attention is pretty easy through social networking ads as they are mostly interactive.  One can also customize the brand message and target it only to those specific customers who would be interested to buy or adopt the product.