Social Networking Sites-Sprawling mediums of communication!

Advertising is not just limited to television or radio channels or just billboards or print ads. With the upsurge of online advertising, the norms of brand or business promotion have gone through remarkable changes. This blog discusses an ongoing trend of popularizing brands through social networking sites that are now sprawling mediums of communication among individuals and also between brand owners and potential buyers. Keep reading.

Facebook, MySpace, Twitter, Google Plus, Hi5 etc. are a few social networking sites frequently surfed by visitors across the globe. Catching up with old friends or making new ones, sharing jokes or rants, watching videos shared on friends’ walls, creating groups of likeminded users etc. are some of the trends observed on social networking sites. For brand owners, the same social networking sites are one of the effective platforms to get in touch with numerous numbers of potential buyers. It is not at all surprising to find out that every brand or service business these days ensure that they manage a social networking account to keep in touch with their target groups. 

It has been studied that advertising on social media is tailored to reach the exact target group of the brand. Thus, the brand message is not wasted if presented through a social networking site. Advertising on social media is not costly. One can set up a profile or fan group to advertise one’s product free of cost. Free of cost advertising is perhaps one of the best facilities provided by social media advertising. Advertising on social media is not in a two dimensional format. The brand owner can advertise his product through photographs, videos, text or music.  Engaging customers’ attention is pretty easy through social networking ads as they are mostly interactive.  One can also customize the brand message and target it only to those specific customers who would be interested to buy or adopt the product.