Advertising beyond the conventional norms!

Today, advertising is not just about conveying a particular brand or business message through a medium. Advertising has surpassed the conventional norms. The induction of new age media has created an upsurge in advertising field. This blog highlights a few points on the changing norms of advertising and how conventional tactics are redefined by a contemporary touch. Keep reading.

The upsurge of online advertising is one of the landmarks in advertising field. Brands and businesses these days heavily rely on online media to promote their services among target groups. Content Advertising is one of the norms of promotion through online media. This type of advertising basically uses written content in the form of articles, blogs or press release copies to draw customers’ attention. A unique content is a must for any type of content advertising. Plagiarism is a threat to this type of advertisement. Advertisers should therefore make sure that any content they post on a publishing site is free of plagiarism. Submitting various write ups on article directories, posting articles or blogs on publishing sites, writing and publishing press releases on PR sites, social bookmarking, posting videos and comments etc. are categorized under content advertising.

Through content advertising, you can draw traffic on your website from two different sources. First is from the search engine and second one is from the website where you posted your content. If your content is unique, good and interesting to read with a catchy title, visitors will obviously read by directing themselves on your website or where you have published your article or blog. Article or Blog writing is a free of cost mode of advertising. If you can write a good contextual write up on your business, it may help a great deal in attracting many customers on your website. You can also create your own blog site where you can randomly write on your business. Most of the brand or business owners maintain a blog site of their own.

For More information-http://www.worldwideadvertisingnetwork.com

Advertising from advertiser’s perspective!

We watch many brand commercials on television; we also come across many forms of print, outdoor or online ads. Advertising messages reach us right at our homes except outdoor ads. Whether we ask for it or not, a brand is advertised, the message is conveyed. In this blog, let us discuss advertising from the perspective of an advertiser who is assigned to promote the product in the market, generate maximum awareness about it and finally enhance sales of the same. 

Market i.e. the place where the campaign will be launched should be a primary concern for the advertiser.  A detail study on the market is a must to begin with. The rest of the promotion plans can be worked out accordingly to the nature of the market. For example, if it’s a big market, the advertiser has to spend more on the particular medium of communication so that the brand message is not missed. If otherwise, he can plan for a low-budget campaign of the product. A few ranges of advertising means such as television advertising, radio advertising, print advertising, outdoor advertising etc. are available. The advertiser as per the campaign brief and the nature of the market can choose the right means of communication. 

Another important criterion for a successful advertising campaign is to decide the budget of the campaign. Budget to a great extent decides the medium of communication to be used for the campaign. If the brand owner is ready to spend more, there is no restraint on the advertisers’ part to launch the campaign through a channel that reaches out to maximum number of target groups.  The final decision of how much to spend for the overall campaign however is upto to the brand owner. The advertiser therefore has to consult with the brand owner before opting for the best means of communicating his product message. 

For more-   http://www.worldwideadvertisingnetwork.com/

          

Advertising- Its objective & scope!

Advertising- Its objective & scope!

On a few means of advertising!

This blog provides a brief idea on a few means of advertising. Take a look.

Television Advertising

Television Advertising is one of the conventional means of promotion adopted by brand and business owners across the world. Television Advertising is still popular among advertisers across the world. In India, television advertising is one of the favourite means of accessing valuable brand or business information. Television Advertising relies on electricity. Also known as ad films, television commercials provide audio and visual effect that enhances the interest of audiences. Humming brand slogans and jingles are also an observed norm among audiences which implies how television ads are favored. 

Radio Advertising

Next to television ads, radio advertising is a popular means of promoting a brand, business or service message to a wide target group. Radio Advertising is a cost-effective means of promotion which is why small brand owners heavily rely on radio ads to promote their brands in the market. Radio Advertising differs from television ads only in the absence of visual output. 

Print Advertising

Print Advertising is one of the traditional forms of brand promotion. Brochures, pamphlets, leaflets, flyers, classifieds etc. are some common forms of  print advertising  widely adopted by brand owners and advertisers to promote their brands and services. Print Advertising is considered the most reliable means of promotion. Print Ads can in fact be relied on for future reference. Anything that is printed can be kept back forever. 

Online Advertising

Internet Advertising which is also known as online  advertising  is one of the popular modes of promotion in today’s world. Most of the brand and business owners these days rely heavily on internet media to promote their products or services. Marketers have predicted internet advertising as the future medium of communication. Internet is also a fastest means of communicating brand messages among target groups. PPC Ads, Banner ads, Social Networking Ads, Email marketing etc. are some common forms of online advertising.

Is contemporary advertising evolved?

Brand building is one of the most important aspects of any business activity. Be it an online business or offline one, building the image of the brand is important. One of the purposes behind brand building is to make one’s business easier to identify or come to the notice of prospects thereby taking part in the competition. 

For a business to flourish in the market, the details of the business need to be provided to prospects or customers that is possible through publicity or an advertising campaign. In fact, advertising is one of the effective practices or measures of marketing widely adopted by business owners to make their presence in the market in order to come to the notice of target customers. 

Advertising exists everywhere through various mediums such as television, radio, outdoor media, print media such as newspapers and magazines. End buyers, customers or prospects are informed about various brands at every place. Like other marketing means and measures, advertising also follows some tips that include the following-

Any ad campaign should be prepared or launched by taking opinions or advices from experts. Besides, the brand (to be advertised) should have its own logo, contact address (along with email ID, phone number etc). This is to make the brand easily accessible by customers if they are interested to adopt the same (after seeing the ad).  Advertisers should also ensure that there isn’t any misunderstanding or misleading point mentioned through their ad. Customers should find the brand information valuable, interesting and different from others. 

From a mere tool of marketing, advertising has so far become a full-fledged industry. The emerging brands in the market, the renovated tools and technologies of brand advertising used by advertisers, the changing norms of promotion- all these set the tone of contemporary brand marketing. Whats more, with technological tools, advertising is quite improved.

For more-http://www.worldwideadvertisingnetwork.com