We watch many
brand commercials on television; we also come across many forms of print, outdoor
or online ads. Advertising messages
reach us right at our homes except outdoor ads. Whether we ask for it or not, a
brand is advertised, the message is conveyed. In this blog, let us discuss advertising from the perspective of an
advertiser who is assigned to promote the product in the market, generate
maximum awareness about it and finally enhance sales of the same.
Market i.e. the
place where the campaign will be launched should be a primary concern for the
advertiser. A detail study on the market
is a must to begin with. The rest of the promotion plans can be worked out
accordingly to the nature of the market. For example, if it’s a big market, the
advertiser has to spend more on the particular medium of communication so that
the brand message is not missed. If otherwise, he can plan for a low-budget
campaign of the product. A few ranges of advertising means such as television
advertising, radio
advertising, print
advertising, outdoor advertising etc. are available. The advertiser as
per the campaign brief and the nature of the market can choose the right means
of communication.
Another
important criterion for a successful advertising campaign
is to decide the budget of the campaign. Budget to a great extent decides the
medium of communication to be used for the campaign. If the brand owner is
ready to spend more, there is no restraint on the advertisers’ part to launch
the campaign through a channel that reaches out to maximum number of target
groups. The final decision of how much
to spend for the overall campaign however is upto to the brand owner. The
advertiser therefore has to consult with the brand owner before opting for the
best means of communicating his product message.
No comments:
Post a Comment