Key features of brand advertising

In today’s blog, some key features of brand advertising are provided. Any advertising campaign is to be launched considering all these key features.

An allocated budget

Budget plays the most important role while launching any promotion campaign of a brand or service. How much the advertiser can spend for the campaign is important to decide the media vehicle and other requisites of the overall campaign. A fat advertising budget provides the advertiser an exclusive option to launch the campaign through an affluent channel. Once the budget is decided, the advertiser can start planning the medium of advertising his brand. Television Advertising, Radio Advertising, Print Advertising, Outdoor Advertising etc. are some common means of promoting a particular brand or service. Advertisers can (as per their budget) choose from any of these advertising mediums.

A defined target group

To whom the brand message reaches out is another important criterion of the advertising campaign. Advertisers should have a thorough knowledge about the buying behaviour of those individuals to whom the brand message is delivered. A demographic survey is a must to study the buying behavioral norms of customers. Advertisers can plan their campaigns more effectively if they have detailed information about the target group.

A strong medium or channel

Once the budget is decided (as mentioned earlier), the advertiser has to choose a strong means of launching the promotion campaign amongst target customers. Media planners study the various mediums of advertising and suggest the best channels to launch the promotion campaign. A strong outdoor advertising medium provides an impactful impression about the brand on target groups’ mind.

An interesting brand communication

Last but not the least, the brand communication or the final ad message is another criterion of launching the overall campaign. The ad message should create an interesting appeal on target groups. The brand message should also persuade customers to buy or adopt the advertised brand.