Popular modes of advertising frequently used!

Brand owners adopt various modes of advertising to promote/generate awareness about their products in the market place. There are some brand owners who prefer to launch their ad campaigns through a single dedicated medium, whereas, there are also brand owners who prefer media-mix i.e. multiple modes of advertising to promote their brands. New forms of brand advertising are emerging and are overtaking traditional media such as television advertising, radio advertising, print advertising etc. A shift in consumers’ buying behaviour has also been observed so far. Internet/web media is becoming popular day by day along with newly found portable channels of advertising such as mobile media. In today’s blog, some popular modes of advertising frequently used by modern advertisers are discussed. Take a look-

Mobile Phones

Of late, mobile media has become one of the top mediums of brand promotion for a wide range of advertisers. Usage of mobile phones has also tremendously increased. Brand owners avail of personalized brand promotion solutions through mobile media. Like internet ads, mobile advertising campaigns provide customized brand messages to target customers.

Internet media

Internet advertising is almost synonymous to the contemporary mode of brand advertising. Assuring effective reach of the brand message, internet ads have been extensively used by brand owners to promote their brands amongst the target customers.

Social networking advertising

One of the latest forms of advertising that is rapidly growing is brand advertising through social networking sites such as facebook, twitter, orkut etc. A subset of online advertising, social networking ads have already created ripples on the web world providing exclusive promotion solutions for brands of all ranges. Though the market of such ad media is relatively immature (as of now), experts have opined that social networking ad media will boom in the very near future. More and more brand owners are adopting social networking ad campaigns to create a rich impact about their brands.