Significance of advertising your brand during festive season!

Festivals form a major part and parcel of our lives. Especially in India, we celebrate every festival with great pomp and show. Festivals also mean a particular time during which customers heavily shop. Yes, shopping forms a major part of every single festival. Therefore, for advertisers, festivals are the right time to advertise their brands amongst customers so that they get familiarized with the features and benefits of the products and are encouraged to adopt or buy them. Heavy advertising of brands is quite an observed trend amongst the various advertisers. Television advertising, radio advertising or outdoor advertising practices – all these are heavily practiced amongst advertisers during a particular festive season.

For a festival oriented ad campaign, the final brand message has to be strong and appealing enough to carry away the attention of audiences or prospective customers. Therefore, the advertising message and the medium of advertising network should also be equally influential so that customers get the brand message loud and clear and of course with the targeted impact. During a particular festival, the advertising message of the brand should also flaunt in such a manner that customers are delighted to go through it as much as they are rejoiced to celebrate the festival. Talking about the festival, its essence and representing the brand in a full-fledged festive spirit- all these tactics of brand print advertising can be implemented by an advertiser during a particular festive aura.

Festivals come and go; memories of the flamboyant celebrations remain forever. As a brand owner, if you present a memorable brand message amongst customers during a particular festival, customers tend to remember it in the near future. For example, Cadbury Ads are most often focussed on festival themes. So, customers have this near to personal feeling that when it’s any festival, Cadbury forms a major part of the celebration. And in each and every festival, the same mentality prevails amongst customers. It is one reason why Cadbury Chocolates sell like hot-buns in Indian market especially during festivals.