Conventional Means of advertising!
In today’s blog, let us take a look at some conventional means of brand advertising that are implemented by brand and business owners to communicate with their target customers.
Television Advertising
An entertaining means of brand communication, television advertising is also the most favourite channel through which customers get details on various brands in the market. Enhanced by audio and visual effects, a television advertising campaign provides good brand recall on customers’ mind. In India, television ads are quite popular. Reflecting the ethos of customers, television commercials have been providing promotion solutions for local, national and international brands in the country for all these years.
Radio Advertising
Radio Advertising is another conventional means of promotion adopted by brand and business owners. Radio Advertising relies on sound device and doesn’t provide visual impact (which is the only varying feature from television media). Also considered as a cost effective means of launching any promotion campaign of a brand, radio advertising is widely adopted by various brand owners in the country. Of late, real estate companies have been launching their promotion campaigns through radio media with an objective to reach out to a mass target group (which is an asset of advertising through radio media). The launch of FM channels is another major asset of advertising through radio media.
Print Advertising
Any written format of brand communication such as a pamphlet, leaflet, flier, brochure, classified ad etc. comes under print advertising. Print media is one of the conventional means of advertising yet effectively implemented by brand owners to launch their promotion campaigns. Print ads were the first means of advertising used to communicate a brand message amongst customers. In due course of time, print advertising sector has gone through various changes. The induction of digital printing facility is a major landmark in print advertising sector.
2 comments:
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very good information thanks
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