Saturday, June 27, 2009

Advertising: The poignant force of modern business

With change in time and gradual advancement of technology quite a number of mediums have come up which you can use for advertising purposes. The different mediums of advertising range from print advertising, television advertising, radio advertising to mobile advertising, internet advertising, outdoor advertising, and airport advertising.

Print advertising has a greater role to play in the evolving market that includes newspapers, magazines brochures and other printed materials that has a very broad mass base and as such, advertisements appearing on print can very easily reach and influence a large number of perspective consumers. Print advertising has been around for quite along time now and is dubbed as traditional form of advertisement now days. But still its popularity and effectiveness as a consumer motivating factor has not diminished.

Radio advertising is another influential advertising method with balancing measures in introduction of community based FM channels. Furthermore, both literate as well as illiterate consumers are influenced. The radio advertisements are vocal with local taste and flavor makes an extra appeal. Radio advertising does not require any special consideration like television advertising or internet advertising that needs UI, the radio jingles has long-term impact and caters loyal consumers.

Television advertising is probably the most popular way to promote anything and everything in today’s world Soccer, events like cricket world cups, political or spiritual speeches and Hollywood or Bollywood red carpet and award functions, breaking news has greater accessibility and large followers. As such, advertising appearing on TV reaches a large number of people that are attractive in nature and can directly relate to the customer’s senses to potential audiences.

Television advertising is a success. Study of local markets is very important in global brand awareness. Mobile advertising goes hand in hand with television advertising where SMS marketing with different offers and polls helps in market surveys. Banner ads, pay per clicks and adsence programs by Google and Yahoo have boosted the internet advertising globally.

With the on growing popularity of the World Wide Web, the Internet advertising is moving at a rapid pace that is the reason why more entrepreneurs’ venture capitalists are focusing on their presence and advertisements. With the advent of technology and on the move internet facility, almost everyone has access to a broadband and 3G connection. Keeping this in mind, internet advertising with mobile advertising has now become a hot cake and the best means for advertisers to make the best profit which is diminishing the gap between rural and urban consumers.

Strategic outdoor advertising and monitoring sales helps a great deal. Quite a number of brands and companies have stepped in outdoor advertising as well as airport advertising.

Better market study and surveys have brought outdoor advertising and airport advertising to target competitor’s customers.

Diverse market platforms are making the competition more interesting and intense. It’s after all the art of selling.

Reference Website: www.worldwideadvertisingnetwork.com

Tags: Advertising | Airport Advertising | Outdoor Advertising | Print Advertising | Television Advertising | Radio Advertising | Internet Advertising | Mobile Advertising | Advertising Network | Worldwide Advertising | Media | TV Advertising

Tuesday, June 16, 2009

Advertising – It can be done

Advertising is a way of communicating with potential customers and promote awareness of business with its products and services.

Penetration of mobile phones has made rural population accessible and market oriented mobile advertising am made different multinational companies projecting as local in achieving their goals. Cheap handsets and call rates have boosted the small and medium size enterprises to develop highly effective mobile advertising campaign.

New film release, music release to ring tone downloads and matchmakings all have been possible on the go and customizable with the advent of Mobile advertising.

Internet Advertising has more distance to cover, as accessing internet requires specific infrastructure. Japan is the only nation with 90% broadband internet users. Internet advertising mainly uses the pull method that means it convinces the target audience to try, purchase, and repurchase the product by direct appealing to the target consumers.

Internet advertising not only targets the consumers directly but also the decision makers like homemaker’s and children who may not purchase directly but influence the purchase of the product or service. Creativity, in depth knowledge and flexible planning targets different avenues for customers specially to attract competitor’s customers.

Outdoor advertising is haven for smart companies investing for a great return .It portrays its image almost all corner wherever the imitating as traveling with the consumer. Outdoor advertising is deliberately designed to remind customers of its presence in an avenue soothing its brand exposure. Foreign and local travelers both have impact on sales and market shares on airport advertising.

Frequent well-educated fliers are prospect customers and airport advertising is tapping those, which represent a diverse array of products making companies realize its effectiveness and growth potential.

Season has a great role to play when it comes to airport advertising and outdoor advertising. Travelers specially the budget fliers too can be a good long-term loyal customer if the advertisers understand them and serve with what and how they want not what the companies provide.

Frequency of a commercial influences a listener for a product or service in radio advertising. Listeners come from varied background and ages with different mindset so the planning and short appropriate messages works the best when it comes to radio advertising.

Special promotions or election campaign, to target the general public media advertising has always become the favorite.

Radio advertising has slowly made its existence felt in the corporate world when rural population gives a heads on for FMCG products.

Most important part of print advertising is Sound Byte “grabbing” headlines that should convince the reader at its first instance to read further promising him to benefit from what he is reading.

Print advertising and television advertising fetches its target in respective context.

With print and television going local and focusing on community its becoming the same ads that we see in both the medias. Print advertising is rather becoming more costly and effective than television advertising.

Whichever form you may choose its always better to study your target audience, competitors and most important your service or product.

Just ask a simple question to yourself. Why should anyone opt for yours?

Reference Website: - www.worldwideadvertisingnetwork.com

Tags: Advertising | Airport Advertising | Outdoor Advertising | Print Advertising | Television Advertising | Radio Advertising | Internet Advertising | Mobile Advertising | Advertising Network | Worldwide Advertising | Media | TV Advertising

Tuesday, June 9, 2009

Advertising: The moving “mantra” of modern business

Consumer satisfaction with consistent interaction plays an important role in the success of a product in the market; advertising is an essential prerequisite along with the quality of the product.

Tough competition among manufacturers has laid new battlegrounds in mobile advertising and the internet advertising. So the question is how to make your product stand apart from all the likewise products available in the market? The answer is an efficient and targeted advertising campaign.

In fact with the present scenario, advertising has become a part of today’s life. From print advertising to the gradual discovery of radio advertising, television adverting, to the very recent mobile advertising and internet adverting, the whole phenomenon of adverting has evolved a full circle. No business can now days succeed with just sticking to one form of advertising.

With the development and growth of print media, print advertising is becoming more interactive and feedback oriented. At one time, it was the only influential tool of advertising to reach a wider section of society affecting the consumer behavior. Though.

With the advent of the portable devices mobile advertising the most modern medium of advertising, print advertising with radio advertising are still very popular as well as successful and influential.

Radio advertising another traditional method of advertising is also very important tool for popularizing a product or a service. A large number of people have access to radio and as such, this form of advertising has a broad and targeted appeal.

Internet advertising similar to television advertising has revolutionized the whole concept of advertising. Television advertising and internet advertising has made advertising a very attractive, influential, and powerful medium that directly appeals to a person’s imagination ad in.

Outdoor advertising with airport advertising have their own elite flavor and cost effective such mediums are now termed as “great investment” by most advertisers as they are exposed to larger audiences 24x7.

Television advertising and internet advertising are becoming a value for money when it comes to revenue generated worldwide. Outdoor advertising with airport advertising has fast caught with the present generation who are generally mobile along with business travelers; it fails to match the reach of the television.

Television advertising still has charm of their own being costlier than other forms of broadband advertising.

Outdoor advertising is generating great response in most fast-paced cities with billboards, events, and trade shows creating awareness of products and services with interactive capability.

Airport advertising has climbed to popularity charts because of its cost-effectiveness in the end and higher visibility to the target audience where technology plays an important role by deploying what is to be done and how.

As such, outdoor advertising is seen to be an effective and successful advertising method, which is also affordable.

Advertising industry is a rapidly growing industry with great potential. Here no method becomes old or less effective and all the different forms of advertisement co exist.

Reference Website: www.worldwideadvertisingnetwork.com

Tags: Advertising | Airport Advertising | Outdoor Advertising | Print Advertising | Television Advertising | Radio Advertising | Internet Advertising | Mobile Advertising | Advertising Network | Internet Advertising | Mobile Advertising | Worldwide Advertising | Media | TV Advertising