Business Advertising – Helping you to stay ahead of aggressive competition

Advertising is a promotional activity which is often geared up and put for the whole purpose of deriving sales revenue. Major objective of such promotion is to enlighten and motivate prospective customers to buy service or product. Major types of advertising include print advertising, radio advertising, television advertising, airport advertising and other types of outdoor advertising.

Many individuals may censure advertising or take as too intrusive or overbearing, but the fact is that it does work. Think, if advertising promotion was not really helpful, then advertising industry would not have been a market worth billions of dollars.

Types of business advertising

Before settling on what kind of promotion technique is apt, it is really imperative for a firm to define audience it wishes to target. Demographic details such as education, gender, income level and age help classify targeted audience. Placing messages in promotional venues concentrating on particular demographic or group is known as ‘target marketing’ and is also vital for effective advertising.

Print advertising which is done on print mediums such as newspapers, brochures and magazines, permits the company’s message to grab attention of targeted audience on page. Magazines may include images and articles doomed to lure any particular category of client.

Radio advertising and television advertising come under the category of broadcast promotion and conventional forms of such advertisement techniques are commercials exhibited mostly before movie or during any television show. Product placement ads have also become popular these days to publicize a particular product or brand. When one sees someone in movie or TV show utilizing a particular brand, it is called covert advertising or product placement.

Scrolling and pop up ads are other fine examples of promotion while pay per click method, also known as sponsored links, refers to companies paying in order to get their websites ranked higher on search engine results.

As far as outdoor advertising is concerned, it incorporates different kinds of publicity displays, from high-way billboards to transportation posters and showground placement, all intended towards conveying a specific message to common masses. These messages may be to vote for politician, take trip, purchase a product, or other charity purposes.

An airport retains a positive setting where individuals have sufficient time and often are approachable to various new impressions. In this setting, advertising can really work tremendously and act as an effective media channel. So, airport advertising is really an efficient way if one wants to get optimal business or specific product exposure.

Reference Website: - www.worldwideadvertisingnetwork.com

Advertisements- A journey through the history of time

In a recent survey report it has been found that 50% of the purchase done by consumers is based upon impulses. Now if we go to question as to what is impulse shopping we will find out that impulse shopping is nothing but shopping under the influence of advertisement. Such finding very clearly justifies the huge amount of money spent by investors on media marketing and advertising.

The most traditional methods of advertising products and services is perhaps through the print media. Print advertising lacks the gloss factor that electronic media provides but in a country like India where the electronic media only manages to reach just about 30% of the total population print advertising has a reach almost double that amount.

Another traditional method of advertisement that has once again come back in the market in the recent past is radio advertising. The advantage of radio advertising is that this medium is not technology dependent neither it is a costly investment. Unlike print media it does not require any literally knowledge and can be accessed by the huge rural population of India. However with private investors joining the radio market the urban crowd has also started to rediscover the beauty of this beautiful medium of entertainment and communication.

After the radio and newspaper television is the most preferred medium of advertisement not only in India but also around the entire world. Television and cable TV’s are available in most of Indian villages. The visual impact created by television advertising is more profound than radio or newspapers. It appeals both to the eyes and ears. The excitement in seeing famous personalities endorsing various products also gives television advertising an extra edge.

Besides this usual form of advertisements there is also other form of outdoor advertising which includes, banners, hoarding s, posters, billboards etc. Outdoor advertising is primarily aimed at people from all sections of the society. These advertisements are placed at strategic locations at important junctures around the city. Outdoor advertisements are necessarily very glossy and eye catching in nature because their success depends upon the attention they can draw from target customers.

The latest trend in advertising is airport advertising. Airport advertising is meant for a very niche audience mainly from the elite class business customers. It mainly comprises of advertisements through plasma televisions in airport lounges. Various glow signs, product billboards and sometimes the product itself in showcases at the airport terminal.

This advertising network has created a bridge to collaborate and win peoples mind set. Without proper and efficient advertising network it’s difficult to survive and coexist.

Reference Website: www.worldwideadvertisingnetwork.com

Why should you care for advertising?

Advertisers and marketers should always have the answer to the most important startup question that is.

“Why they are advertising” and “what are they advertising? Rest FAQ’s like “how to start advertising “comes along.

Investment either in television advertising, radio advertising, print advertising, airport advertising, internet advertising or even mobile advertising, it’s an expensive promotional deal, if not executed properly from scratch say researching without the why, what and how we can fall in a vicious cycle of no where.

Customer’s interest can be gained by creating awareness with boosting brand loyalty to scale up sales but it all doesn’t come in any hand written or full proof manuals or text books in a procedural algorithm style, its dynamic; patience, observation, experience research, and hitting the market at the right time is equally more important than following any thumb rule guidelines as a spoon feeder.

Profile of business that can also support the social/local cause attaches the potential customers as brand image adds value to the products and services they provide.

Airport advertising has a positive, compelling environment for advertisers as new creative ideas are appreciated with an opportunity to experience the product and services on offer.

Radio advertising works both subconsciously and unconsciously, it’s working and reputation is self explanatory, its success stories from just a webbed piece on a table corner to upcoming internet radio advertising.

Print advertising is still the masses first choice for its simplicity, feasibility and turn around time.

Internet advertising should be transparent reaching targeted age groups, genders, demography’s with precise keywords, categories and appropriate channels to handle all kind of traffics with queries.

Customization of ads either for its consistency or responsiveness ads should always resemble the product or services on offer so as to attach directly to its customers and not just sell but resell to the same customer again and again to become a household name.

Mobile advertising will grow from just a text messenger to video and audio clips even music and game downloads as the speed and connectivity improves with portability and high speed broad bands at affordable prices.

So, hope for the best and let your business grow before you.

Reference Website: www.worldwideadvertisingnetwork.com