Saturday, February 23, 2013

Advertising –The exclusive art of brand communication!



owning a brand requires many complex strategies to implement. the brand owner has to devise and deploy many measures through which the brand can be popularized in the market.

advertising is the one and only means through which a brand owner can create noise about the presence of his product in the market. advertising ensures that there isn’t any communication gap between brands and customers and that they stay connected to each other through a medium. by the mention of medium, there are various means of advertising that can be deployed by brand owners to promote their brands in the market. television advertising, radio advertising, print advertising, outdoor advertising  and online advertising are a few means of promoting brands or businesses among target groups. media selection is one of the important strategies of an ad campaign. the objective of the promotion campaign helps the advertiser decide the right medium of communication for the brand.

an advertising campaign of a brand or business talks about an idea that promotes the image of the product or business. this idea is meant to be unique and has to be presented through an effective medium so that it is not missed by customers. as mentioned earlier, it is a must for every advertiser to launch the campaign through a strong means of communication. the nature of the business or brand features help the advertiser decides the suitable medium of communication. for example, if it is a fmcg, television advertising or radio advertising would be the effective channel of communication. if it is about a local-centric brand message, print advertising such as brochures, pamphlets, leaflets or flyers would be the right means of conveying the message among target groups. one can also take suggestions from media experts on choosing the most suitable medium of communication for one’s brand or business. a brief survey is also a must for advertisers to study and find out the current trends that prevail in the market.