Striking Advertising ideas for your brand!

An interesting advertising message and an effective medium play equally significant roles for any promotion campaign of a brand. While the advertising idea is converted to a message, the final ad message is to be transmitted through an effective channel of communication. Television Advertising, Print Advertising, Radio Advertising, Outdoor Advertising, Internet & Mobile Advertising- all these are effective means of communicating the brand message amongst target groups. These channels of advertising are ideal for your brand to position itself in the market (amongst the target groups).

Any channel of advertising network works effectively for your brand provided you have framed or designed an attractive message that can easily allure customers or target groups’ attention within a short span of time. In the following paragraphs, let us have a look at some advertising ideas for your brand –

Talk something different

Communicating the same old brand message may fail to attract the attention of your customers. It is sometimes significant to talk something different about your brand (be it about its features or deals (any) that it provides). Customers should find your brand message refreshing (not monotonous). Advertising is after all an interesting field. It is therefore a criterion to present the brand message in an interesting manner keeping in mind how customers would find your ad message.

Try new mediums of advertising

Launching your ad campaign through a brand new medium suddenly provides a different impact about your brand on customers’ mind. So, try to launch your promotion campaign through a new channel or medium. An agglomeration of various advertising channels is however the best means of presenting the brand message.

Keep flaunting

One of the main objectives of your entire promotion campaign is to let your customers love your brand i.e. to motivate them to adopt or buy it. It is possible only when you present your brand as something exclusive and different from others. Keep flaunting about your brand through a creative approach so that customers are interested and encouraged to buy it.

Gamuts of advertising options for your brand!

If you are a brand owner, there are various advertising channels or means you can adopt to create awareness about your product amongst target groups. In today’s blog, let us have a look at few gamuts of advertising options that can effectively promote your brand amongst prospects.

Advertising through television channels

A brand commercial through the various television channels or Television Advertising is an age old practice of promotion for a wide range of brand/business owners. Maximum number of existing brands in the market are advertised through television channels. Television Advertising is considered the most entertaining means of conveying the brand message to target audiences as television commercials are enriched with sound and visual effects. Watching television is one of the favorite activities of any individual. Conveying the brand message through television commercials in between game shows, serials or movies etc. create a rich appeal on audiences’ mind about the brand.

Advertising through radio channels

Any kind of brand commercial through a radio channel is usually known as radio advertising. Though radio ads rely on sound devices to convey the brand message, radio media provide effective and mass appeal amongst customers. Also a cost effective channel of communication, radio advertising ensures time presentation of the brand message amongst target groups. Any awareness message through radio channels is also effectively conveyed amongst listeners during crisis or chaotic situations.

Advertising through print channels

Brand message available through any print channel such as brochures, leaflets, flyers, pamphlets, classified etc. comes under print advertising. Amongst the various modes of brand promotion, Print Advertising is categorized as one of the conventional means or tools of advertising. The effectiveness of this advertising channel has not descended over the years. Print Ads are vastly implemented by brand owners to promote their brands amongst customers. Even in today’s digitalized world, the effectiveness of print advertising media is still felt amongst various brand owners.

Utilities of brand promotion through multiple ad media

A brand is not restricted to promote through a single advertising channel. One can adopt and implement as many advertising channels of promoting a particular brand message amongst target groups. Maximum means of advertising provide maximum exposure of the brand message amongst prospects. Hence, it is advantageous for an advertiser to promote his brand through multiple advertising media. Following are some brief information about the different mediums of advertising used for brand promotion by advertisers-

Television Advertising

Television Advertising is one of the effective channels of brand communication adopted by maximum number of brand owners. Brand commercials through television media reach out to customers with an audio-visual effect that provides an engaging experience (about the brand) on target customers’ mind. Providing brand information in an entertaining manner, television advertising is otherwise known as infotainment media of advertising. Watching television is a common hobby amongst customers. The various brand commercials that are telecast through television advertising media also provide a rich brand impact amongst target groups.

Radio Advertising

Radio Advertising is a cost effective channel of brand communication. Radio Ads provide mass appeal amongst target groups. Many brand owners launch their promotion campaigns through radio channels to encourage target groups to buy or adopt their products. The rising number of FM channels is a clear hint how radio advertising still holds its position as one of the effective means of brand advertising.

Print Advertising

Print Advertising is one of the earliest modes of brand promotion. Brochures, pamphlets, leaflets, flyers, classifieds etc. are some forms of print advertising adopted by brand owners to advertise their products amongst target groups. The introduction of digital printing technology has encouraged print advertisers to launch various print ads in a more attractive manner. Print Ads are easily available for future reference which is an added benefit of advertising through print media.

How to encourage customers to buy your product?

Fascinating means, measures, tactics, techniques- all these have been implemented by advertisers through the various advertising campaigns launched for their respective brands. The ultimate target of any advertising campaign is to encourage or motivate customers to buy the advertised product. Though any brand commercial reaches out to customers in a free of cost manner, advertisers/brand owners are spending heavily to advertise their products. Hence, aimless advertising without any defined strategy or objective provides zero impact on customers. In today’s blog, let us find out few means/tactics of promotion that may encourage customers to buy your product.

Keep talking

The communication flow should be an ongoing process. As a brand owner/advertiser, you should keep talking about your brand through a reachable medium of advertising. Brands that are continuously talked about are easily remembered by customers. Less advertised brands fail to generate awareness amongst audiences. There are various brands with similar features in the market. In order to create a richer impression about your brand on customers’ mind, you have to continuously launch many advertising campaigns. Adopting multiple ad media is also an effective measure of providing a strong impact about your brand. Television Advertising, Radio Advertising, Print Advertising or Outdoor Advertising practices- all these can be simultaneously implemented provided you have an affordable budget and resource.

Maintain a distinct identity of your brand

What enables customers to differentiate between two brands is usually the distinct identity of each brand. Every brand is meant to have its unique identity. A striking logo, attractive colour scheme and catchy punch line all these can make a brand look different and distinct from others. As a brand owner, you need to maintain a distinct identity of your brand without confusing customers’ mind. Anyone who comes across your brand ad should able to easily differentiate it from others. Brand Advertising is a customer-centric affair. Every ad campaign is meant to generate maximum awareness amongst target groups. Hence, a distinct identity of your brand is a must to create a strong impression on customers’ mind.