Monday, October 31, 2011

Some means of advertising most often adopted by advertisers

In order to advertise your product or business, you need a medium through which you can convey the message to target audiences or prospective buyers of your brand. An advertising media or channel therefore plays an important role while implementing the overall marketing strategies of the brand or business. In the following paragraphs, brief descriptions on some means of advertising that are most often adopted by advertisers are provided.

Television Advertising

Promoting any brand through a particular television channel is one of the common means of advertising. For years, television advertising has been a favourite means of entertainment for Indian audiences. Television media relies on sound and visual display that provide a rich impact about the brand on customers’ mind. Various brand owners and advertisers launch their promotion campaigns through television media.

Radio Advertising

Radio Advertising is another conventional means of brand promotion widely implemented by brand and business owners. Radio Advertising effectively works for local brands that target specific target groups at a particular location. The only difference between television and radio advertising is that radio media relies on sound device. Radio Advertising is also a cost effective means of launching any promotion campaign that works for various Indian as well as International brands. Of late, various real estate companies heavily rely on radio ad campaigns to communicate their message to target customers. The rising number of FM channels is a clear insinuation how radio advertising effectively works.

Print Advertising

Print Advertising is a traditional means of promoting a brand amongst target group. Brochures, flyers, pamphlets, leaflets, classifieds etc. are some means of print advertising used by brand owners to promote their brands in the market. The introduction of digital printing facilities has provided a landmark in print advertising. Digital printing enables advertisers to launch their promotion campaigns in a hassle free manner besides saving time and energy.

Tuesday, October 25, 2011

Conventional Means of advertising!

Conventional Means of advertising!

In today’s blog, let us take a look at some conventional means of brand advertising that are implemented by brand and business owners to communicate with their target customers.

Television Advertising

An entertaining means of brand communication, television advertising is also the most favourite channel through which customers get details on various brands in the market. Enhanced by audio and visual effects, a television advertising campaign provides good brand recall on customers’ mind. In India, television ads are quite popular. Reflecting the ethos of customers, television commercials have been providing promotion solutions for local, national and international brands in the country for all these years.

Radio Advertising

Radio Advertising is another conventional means of promotion adopted by brand and business owners. Radio Advertising relies on sound device and doesn’t provide visual impact (which is the only varying feature from television media). Also considered as a cost effective means of launching any promotion campaign of a brand, radio advertising is widely adopted by various brand owners in the country. Of late, real estate companies have been launching their promotion campaigns through radio media with an objective to reach out to a mass target group (which is an asset of advertising through radio media). The launch of FM channels is another major asset of advertising through radio media.

Print Advertising

Any written format of brand communication such as a pamphlet, leaflet, flier, brochure, classified ad etc. comes under print advertising. Print media is one of the conventional means of advertising yet effectively implemented by brand owners to launch their promotion campaigns. Print ads were the first means of advertising used to communicate a brand message amongst customers. In due course of time, print advertising sector has gone through various changes. The induction of digital printing facility is a major landmark in print advertising sector.

Wednesday, October 19, 2011

Advertising practices will forever continue

Advertising is never going to come to an end. The need for advertising will keep increasing day by day with the endless number of brands continuously launched in the market almost every day. Television Advertising, Print Advertising, Radio Advertising, Outdoor Advertising etc will always be in demand modes of brand promotion for brand owners. Norms or trends of brand promotion may vary or change, but the advertising mediums will remain the same. In this blog, let us find out few reasons why advertising practices will forever continue –

More brands will be launched in the future- Many brands are yet to make their presence in the market. The launch of a brand entails along the promotion requirements of the same. Hence, advertising naturally becomes an important practice to inform customers about the existence of the brand in the market, to update its features or to generate awareness amongst target groups. Advertisers try to bridge the gap between brand owners and customers through a reachable advertising channel such as television, radio, outdoor media, print media, mobile or internet media. The advertiser ensures brand owners that their brands stay on top of customers’ mind.

In order to keep an ongoing communication flow – Advertising keeps an ongoing communication flow between customers and brand owners. This communication flow is important to keep the spark of the brand business alive. An effective brand advertising campaign of a brand ensures that customers easily remember their brands and keep themselves updated about the various features of the brands. After all, communication is an important factor that bridges the gap between individuals and also between customers and brand owners. Advertising practices will forever continue as long as brands exist in the market. All in all, advertising helps brand owners to position their brands/services in the market, thus making customers aware about the brand business.

Friday, October 14, 2011

Advantageous Reasons of Advertising through Multiple Channels!

It is advantageous for every brand owner to advertise his brand through more than one channel of communication. Firstly, it makes the brand message accessible to maximum number of customers. Secondly, it provides a chance to those customers to go through the same brand message that they somehow missed reading or watching through other mediums or channels. Some more advantages of promoting a brand through different channels of communication are further provided in the following paragraphs. Take a look-

Be it Television Advertising, Radio Advertising, Print Advertising or Outdoor Advertising campaign, what you need to focus on is how to influence customers’ buying behaviour the very first time they come across your brand message through a particular channel of communication right? Customers may access your brand message through any of the mentioned channels but it is not sure that the brand message will reach out only through one particular channel say television advertising. The vantages of advertising through different channels of communication arise here.

Since you cannot take a chance or rely on luck to position your brand in the market; you have to present it to your customers through a gamut of media options. One more important thing worth to be noted is that the channel or avenue of the advertising media should also be focussed. For example, a television commercial for any XYZ brand that is telecast on Sony channel would be easier to reach out to customers rather than advertising it through some local channels. The cost would be the same but the impact would be different. That’s exactly how the cookies crumble in brand advertising. The same norm is applicable on various outdoor advertising campaigns of a brand. For example, an airport advertising campaign and a mall ad campaign are two different avenues of brand promotion through OOH media. Advertising is to ensure maximum reach and impact of the brand message amongst target groups. Therefore it is important to present the brand message through multiple channels of communication so that the gap between customers and brands are constringed.

Tuesday, October 11, 2011

Advantages of advertising your brand through different mediums!

We are already familiar about the various means of brand advertising. Television Advertising, Radio Advertising, Print Advertising, Outdoor Advertising, Online Advertising etc. are the common means or tools adopted by brand owners and advertisers to communicate their brand messages to target customers. The promotional objective of a brand may be focussed on one reason. However, the advertiser can present the same brand message through different channels of communication. With an affordable budget and resource, a brand owner can launch his ad campaign through multiple channels or mediums of communication. In the following paragraphs, let us take a look at two major advantages of advertising a brand through different channels or mediums-

Maximum publicity of your brand message

If customers can access your brand message through different channels, your brand will be easily positioned amongst them. Maximum publicity of a brand communication ensures that the brand is easily recognized and also remembered by customers. A good brand recall is a must to encourage buyers to purchase the product. Advertising through a single channel may or may not reach out to customers. However, advertising through multiple means will convey the brand message through one medium or another.

Excites customers’ attention easily and effectively

By advertising through multiple channels or means, customers have no choice but to go through the brand message. This compelling nature of delivering the brand message is one major asset of advertising through multiple-media. The interesting features of the brand or exclusive deals related with it excite customers’ attention motivating them to buy or purchase the product.

Advertising as a whole is a customer-centric practice of marketing. In order to attract more customers, brand owners should continuously launch promotion campaigns for their brands through multiple channels or mediums. If you are a brand owner, make the most of the available advertising network channels so that you can attract more prospects or clients for your brand.