Some means of advertising most often adopted by advertisers

In order to advertise your product or business, you need a medium through which you can convey the message to target audiences or prospective buyers of your brand. An advertising media or channel therefore plays an important role while implementing the overall marketing strategies of the brand or business. In the following paragraphs, brief descriptions on some means of advertising that are most often adopted by advertisers are provided.

Television Advertising

Promoting any brand through a particular television channel is one of the common means of advertising. For years, television advertising has been a favourite means of entertainment for Indian audiences. Television media relies on sound and visual display that provide a rich impact about the brand on customers’ mind. Various brand owners and advertisers launch their promotion campaigns through television media.

Radio Advertising

Radio Advertising is another conventional means of brand promotion widely implemented by brand and business owners. Radio Advertising effectively works for local brands that target specific target groups at a particular location. The only difference between television and radio advertising is that radio media relies on sound device. Radio Advertising is also a cost effective means of launching any promotion campaign that works for various Indian as well as International brands. Of late, various real estate companies heavily rely on radio ad campaigns to communicate their message to target customers. The rising number of FM channels is a clear insinuation how radio advertising effectively works.

Print Advertising

Print Advertising is a traditional means of promoting a brand amongst target group. Brochures, flyers, pamphlets, leaflets, classifieds etc. are some means of print advertising used by brand owners to promote their brands in the market. The introduction of digital printing facilities has provided a landmark in print advertising. Digital printing enables advertisers to launch their promotion campaigns in a hassle free manner besides saving time and energy.