Utilities of brand promotion through multiple ad media

A brand is not restricted to promote through a single advertising channel. One can adopt and implement as many advertising channels of promoting a particular brand message amongst target groups. Maximum means of advertising provide maximum exposure of the brand message amongst prospects. Hence, it is advantageous for an advertiser to promote his brand through multiple advertising media. Following are some brief information about the different mediums of advertising used for brand promotion by advertisers-

Television Advertising

Television Advertising is one of the effective channels of brand communication adopted by maximum number of brand owners. Brand commercials through television media reach out to customers with an audio-visual effect that provides an engaging experience (about the brand) on target customers’ mind. Providing brand information in an entertaining manner, television advertising is otherwise known as infotainment media of advertising. Watching television is a common hobby amongst customers. The various brand commercials that are telecast through television advertising media also provide a rich brand impact amongst target groups.

Radio Advertising

Radio Advertising is a cost effective channel of brand communication. Radio Ads provide mass appeal amongst target groups. Many brand owners launch their promotion campaigns through radio channels to encourage target groups to buy or adopt their products. The rising number of FM channels is a clear hint how radio advertising still holds its position as one of the effective means of brand advertising.

Print Advertising

Print Advertising is one of the earliest modes of brand promotion. Brochures, pamphlets, leaflets, flyers, classifieds etc. are some forms of print advertising adopted by brand owners to advertise their products amongst target groups. The introduction of digital printing technology has encouraged print advertisers to launch various print ads in a more attractive manner. Print Ads are easily available for future reference which is an added benefit of advertising through print media.