Tuesday, November 17, 2009

Why should you care for advertising?

Advertisers and marketers should always have the answer to the most important startup question that is.

“Why they are advertising” and “what are they advertising? Rest FAQ’s like “how to start advertising “comes along.

Investment either in television advertising, radio advertising, print advertising, airport advertising, internet advertising or even mobile advertising, it’s an expensive promotional deal, if not executed properly from scratch say researching without the why, what and how we can fall in a vicious cycle of no where.

Customer’s interest can be gained by creating awareness with boosting brand loyalty to scale up sales but it all doesn’t come in any hand written or full proof manuals or text books in a procedural algorithm style, its dynamic; patience, observation, experience research, and hitting the market at the right time is equally more important than following any thumb rule guidelines as a spoon feeder.

Profile of business that can also support the social/local cause attaches the potential customers as brand image adds value to the products and services they provide.

Airport advertising has a positive, compelling environment for advertisers as new creative ideas are appreciated with an opportunity to experience the product and services on offer.

Radio advertising works both subconsciously and unconsciously, it’s working and reputation is self explanatory, its success stories from just a webbed piece on a table corner to upcoming internet radio advertising.

Print advertising is still the masses first choice for its simplicity, feasibility and turn around time.

Internet advertising should be transparent reaching targeted age groups, genders, demography’s with precise keywords, categories and appropriate channels to handle all kind of traffics with queries.

Customization of ads either for its consistency or responsiveness ads should always resemble the product or services on offer so as to attach directly to its customers and not just sell but resell to the same customer again and again to become a household name.

Mobile advertising will grow from just a text messenger to video and audio clips even music and game downloads as the speed and connectivity improves with portability and high speed broad bands at affordable prices.

So, hope for the best and let your business grow before you.

Reference Website: www.worldwideadvertisingnetwork.com

No comments: