Friday, December 18, 2009

How advertising has influenced our lives?

Advertising is any paid form of publicity that promotes a particular idea, service or a product. Advertising is also considered as one of the marketing tools that persuade an end consumer to purchase a particular product, idea or service. In brief, advertising is a promotional tool which provides two way benefits to both parties i.e. advertisers and consumers.

Advertising acts as a bridge between the consumer and producer. It not only makes our life colourful but also influences us in many ways. Researches have proved that everyday we use at least twenty brands and it is because of the high-end impact of advertising. Knowingly or unknowingly, we have become so much brand conscious and the credit goes to advertising.

Types of advertising and their impacts

Let us discuss about some types of advertising and their impacts below:

Television advertising

Television advertising is one of the most effective types of advertising that generates direct message to the target audience. Audio-visual in nature as well as entertaining, this type of advertising is loved and voted by every type of consumer. Television advertising influences and relates people more easily than other types of advertising in an interesting manner.

Radio Advertising

Radio advertising is another effective means of advertising. Mobile in nature, radio advertising reaches out to a large number of targeted audiences during a short amount of time. Radio advertisements last between 30 and 50 seconds as per advertiser’s requirement. Affordable and portable in nature, this type of advertising provides great impact upon targeted audiences.

Print advertising

One of the oldest and efficient means of advertising, print advertising describes advertising in various printed mediums such as magazines, journals, newspapers etc. Classified advertising is one of the most popular forms of print advertising. One advantage of print advertising over other mediums is that it can be read again and again until and unless the message is clear.

Outdoor advertising

Outdoor advertising comprises of kiosks, billboards, trade shows, digital signage etc. Out of home in nature, outdoor advertising gains instant popularity among the target audiences. This type of advertising is generally deployed for promoting a particular event or brand.

Airport advertising

Airport advertising is one of the latest and newest means of advertising. This type of advertising targets those audiences who spend a great amount of time at the airport. Airport advertising is an effective and successful means of advertising since airports are future proof signage solutions.

Reference Website: www.worldwideadvertisingnetwork.com

Thursday, December 10, 2009

Types of advertising suiting present scenario

Advertising is an art of communication which is used to influence the customers to buy a particular product. It can also be done to support political candidates or ideas. Usually, it includes information regarding the name of the product. Advertising also briefly explains about the benefits of a product to the buyer. Advertising is basically an attempt to persuade the customers to buy a given product.

Television advertising is one of the most effective types of advertising. Television has revolutionized our lives since the 20th century. Television advertising reaches the living rooms of people all across the world. All companies find Television advertising best medium for advertising. It is also very interesting mode of advertising. People are able to relate very easily with the commercials. They get influenced very easily.

Radio advertising can be very effective. It is very important too see that a very good voice is associated with the AD. Usually, the ad length of Radio advertising is around thirty seconds. Radio advertising form is very effective as it will be able to catch the ears of a lot of people at the same time. This mode of advertising is very cheap too. It must not be too long. In that case it would become very boring. It should be short and relevant.

Print advertising includes fliers, brochures, newspapers and magazines. Print advertising is a very old mode of adverting. The newspapers and magazines sell their space for advertisements. Print advertising is also very effective. This form of advertising is not very cheap. The price of an advertisement depends on various factors such as location, size, color and graphics. The success of an adverting depends on the number of subscribers.

Outdoor advertising includes billboards, kiosks, digital signage, trade shows and various out-of-home advertising. Outdoor advertising type of advertising takes place outside the house o the customer. This way has gained instant popularity as it is a very new method to gain instant popularity. The Billboards, kiosks as well as the trade shows are very important means of Outdoor advertising.

Airport advertising is another very new means of advertising. People tend to spend a lot of time at the airport. Also, airports are future proof signage solution. Thus, Airport advertising is very effective as well as successful.

Reference Website: www.worldwideadvertisingnetwork.com