Friday, January 21, 2011

‘A to Z’ significances of advertising

Advertising is important and worthy for every single brand, service, business or idea which involves in sale. Today let us elaborate the A to Z significances of advertising as a tool for brand marketing.

A- Assists sale of your Brand

B- Brings a bonanza to your business

C- Caters to the promotion requirement of your product/service

D- Delivers brand message to your target audience

E- Effective communication for effective Brand marketing campaign

F- Friendly promotion technique to interact with your audience

G- Good impact of your brand on your target group is created via an ad campaign

H- Highlights the top features and benefit of your brand to intended buyers

I- Informs and instructs target group about your Brand or service

J- Justifies expenses to meet the marketing objectives of a Brand or service

K- Keen interest about your brand is developed amongst your target group

L- Loud and clear message of your brand is transmitted in a credible manner

M- Measurability options for advertisers to evaluate their business

N- New and latest avenues open to advertisers to promote their brand or service

O- Omnipresent choice of media vehicles and techniques

P- Promotes and popularizes your Brand, service, idea, business or cause

Q- Quest for excellence in marketing activity of the Brand

R- Rejuvenates and creates buzz about your product

S- Superior Brand value is provided via a right advertising campaign

T- Targeted in nature to provide an impact to audience

U- Unique idea or benefit related to a Brand is delivered via advertising

V- Vigorous approach of marketing with a touch of creativity

W- Wellness of the Brand is guaranteed through an ideal advertising activity

X- X-tra ordinary marketing tool to popularize brands

Y- Yielding results of Brand marketing is possible with a proper advertising campaign

Z- Zest for excellence over other competing brands is created via advertising

Sunday, January 16, 2011

Advertising is the curriculum vitae of brands!

To advertise means to talk about the best features, top-scores (made by the product), its benefits and other highlights about the product in question and promote them amongst the target audiences. In such cases, advertising to a great extent is synonymous to curriculum vitae. Advertising show cases the striking features and benefits of the brand and makes it public and accessible for the customers through a relevant media. In a CV you write about your finest abilities and proficiencies exaggerating how your induction will bring benefit to the organisation. Likewise, brand owners adopt advertising tools and techniques to show cast the best features and benefits about their brand further persuading the target audiences to adopt their product. Throwing light upon the positive features of the brand, advertising promotes, persuades and provides encouragement to customers to purchase the product.

The popularity of advertising as a promotion tool is felt in every business sector which deals with brands as well as services. Some marketers have a conflicting view about advertising as a marketing tool. Some consider advertising as a valuable expense, while come consider it as an investment. On a general note, it can be quoted this way- ‘Advertising is an investment for which some expenses are mandatory’. Those who have an apt knowledge about advertising-its tactics and techniques, somehow excel in their brand promotion measure through an ad campaign. Though there are other means of brand promotion, advertising is considered the most effective and result-orienting tool of marketing which has the potential to enhance sales for the product.

It is a noted fact that every brand needs to indulge in an ad campaign to create its awareness in the market as well as to provide sales. Brand owners should hone up their advertising skills so that they competently take part in the brand competition which prevails in the market place.

Thursday, January 13, 2011

How film sequences are used in brand advertising?

‘Hum jab honge saath saal ke aur tum hogi pachpan ki …’ it’s just an example of introducing lines of SBI Life Insurance TV commercial. Likewise, there are various brands in which advertising messages are framed by using various Hindi film songs or themes. Well, have you ever imagined how film sequences have been intertwined with various brand promotional ideas or themes? Especially in a country like India where films are considered as one of the most favourite means of entertainment, it is not surprising to find out that brand owners and advertisers indulge in various advertising campaigns knotted with filmy concepts, lines or ideas.

Be it a normal promotion campaign of a tangible brand or a service ad about an insurance plan or medical care, advertisers snoop some film themes or taglines to provide an instant impact on their customers’ minds. In fact the film or filmy like lines provide a big upshot on customers mind. Musical and entertaining, film lines used in brand advertising is ethical as long as it is informative and entertaining in nature. Some ads even use straight punch lines from a particular film song. While doing so, advertisers ensure that the theme or idea of the song gels with any of the features of the brand so that customers do not find it irrelevant.

Using film sequences is not at all erroneous in brand advertising. As long as the brand message is delivered, adopting any available means or technique of advertising is perfectly ok. However, advertisers should ensure that customers do not feel cheated because of any ad campaign associated with the brand. Changing the old ways of advertising, adopting brand new techniques or means, indulging or involving in filmy sequences of brand promotion- all these are acceptable and ethical as long as the string of brand advertising is attached to some ground realities.