Advertising- A means to make prospects aware of brands!

Many are confused about what and how they want to communicate the brand message to target customers. This blog may be of some help to you to determine what type of advertising media is best for you. You can also learn to identify a few guidelines to obtain the type or kind of advertising exposure you need for your brand.

What is the objective of launching the ad campaign? This is the main question that should be considered before planning the campaign. If your promotion campaign is just to create awareness among target groups, make sure you are launching it through a channel that reaches out to all and sundry. If it’s an area-specific promotion campaign, make the best use of a local newspaper, radio or television channel to create a buzz about your product. Advertising is all about making the right impact among the right target groups through the right means of communication. Hence, make sure that your channel or communication is just the right one to reach out to target groups.

Television Advertising, Radio Advertising, Print Advertising, Outdoor Advertising Online Advertising etc. are a few means of promotion adopted by brand owners to create awareness among target groups. The advertiser can choose the most relevant channel of advertising from these mediums. Each media vehicle has its own advantages for example television advertising provides audio-visual effects which attracts maximum number of customers to watch the brand ad. Whereas for those customers who have a reading habit, print advertising is a preferred means of availing any brand information. These days online advertising is also becoming a popular means of promotion among advertisers and brand owners. From small business owners to big MNCs an online presence of brand information is considered an important marketing pie to reach out to customers through a fast channel of communication. However, it does not mean conventional mediums of advertising are going through a dead blow. Advertisers still launch various promotion campaigns through conventional means such as print and outdoor media.

Advertising- A means to make prospects aware of brands!

Many are confused about what and how they want to communicate the brand message to target customers. This blog may be of some help to you to determine what type of advertising media is best for you. You can also learn to identify a few guidelines to obtain the type or kind of advertising exposure you need for your brand.

What is the objective of launching the ad campaign? This is the main question that should be considered before planning the campaign. If your promotion campaign is just to create awareness among target groups, make sure you are launching it through a channel that reaches out to all and sundry. If it’s an area-specific promotion campaign, make the best use of a local newspaper, radio or television channel to create a buzz about your product. Advertising is all about making the right impact among the right target groups through the right means of communication. Hence, make sure that your channel or communication is just the right one to reach out to target groups.

Television Advertising, Radio Advertising, Print Advertising, Outdoor Advertising Online Advertising etc. are a few means of promotion adopted by brand owners to create awareness among target groups. The advertiser can choose the most relevant channel of advertising from these mediums. Each media vehicle has its own advantages for example television advertising provides audio-visual effects which attracts maximum number of customers to watch the brand ad. Whereas for those customers who have a reading habit, print advertising is a preferred means of availing any brand information. These days online advertising is also becoming a popular means of promotion among advertisers and brand owners. From small business owners to big MNCs an online presence of brand information is considered an important marketing pie to reach out to customers through a fast channel of communication. However, it does not mean conventional mediums of advertising are going through a dead blow. Advertisers still launch various promotion campaigns through conventional means such as print and outdoor media.

Benefits of Advertising through Television Media

Television Advertising is one of the powerful means of brand promotion. Television Ads rely on sound and visual effects that provide an immediate impact on target groups. Television Ads easily catch the attention of target audiences and reinforce their retention rate by repeatedly conveying the brand message in an interesting manner. Building brands through television advertising is beneficial for advertisers. An advertiser can also use multiple channels of television to advertise his brand amongst prospects. Some more benefits of television as an advertising media are provided in the following paragraphs-

Mass Appeal on customers- A brand commercial through television media can be watched by many. Individuals watch TV for various reasons- to get latest news or financial information, to watch entertainment and comedy/sports shows or to watch movies. People of all age groups enjoy watching Television. Television as a medium of communication reaches out a large variety of individuals with different backgrounds that makes it a cost efficient medium for advertisers to reach out to a mass audience.

Generates a captive audience- Television is the most effective medium to generate brand awareness amongst various audiences. Advertisers can easily captivate audiences’ attention through a particular television commercial of a brand or service. The brand story is told in an interesting manner through television media that enhances customers’ interest.

Use of multiple methods of communication- Television Ads provide audio and visual effects. These effects appeal to the sense of audiences that help brand advertisers to provide an impression about the brand. People fondly remember the brand jingles through television advertising media. Commercials that endorse celebrities or famous individuals also provide lasting impression on customers about the brand. Enhancing credibility of customers, endorsing of celebrities to promote a brand is one of the most adopted techniques of television advertising. Though the same celebrities are also endorsed for various advertising media such as radio and print advertising, television media has an added advantage as it provides audio visual impact on customers. Those who view a particular brand commercial can only see and hear the celebrity’s acts and voice.