A company that owns a particular brand hires an advertising agency to promote its image in the market and ultimately to enhance sales of the product. It is a well noted fact that a brand represents the image of a company or organization. Customers come to know about the presence of a company only through its brand. How the brand is made accessible to customers again depends on the advertising state of affairs associated with the brand. Hence, it can be stated that ‘brand advertising is always mandatory’ for a company to upkeep its image, participate in the prevailing competition and to enhance its revenue.
Advertising practices vary from one brand owner to another. Some advertisers adopt multiple advertising media to communicate with their target customers, while some prefer a single advertising channel to convey the brand message. An advertising campaign of a brand cannot be launched then and there. A well-planned promotional strategy needs to be devised and later deployed by the advertising team. Meanwhile, the message of the campaign needs to be finalized and as per the requirement, the creative team has to work on its design, ad copy, look and feel and any other measure that will present the brand in an exclusive manner.
Advertising will always be a continuous practice of brand marketing. Brand owners can adopt new practices or tools of brand advertising or adhere to the same old tools & practices. Brand owners can even revamp or renovate their brand logos or slogans. In the last few years, many brand owners have changed logos & slogans of their brands. The purpose behind the change is to present their brands in a brand new look so that customers engage more of their time and obviously end up adopting the same. All in all, we renovate our homes during special festivals such as Diwali. Likewise, if we impersonate brands, they even need to get renovated right
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