If you think advertising has so far become a monotonous practice for brand advertisers, you would be proved wrong. Of late, it has been observed that conventional means of advertising have gone through a make-over while few means of advertising are further introduced to provide exclusive promotion solutions for seasoned as well as emerging brands in the market. In this blog, let us take a look at a few good turned better means of brand advertising that are widely implemented by brand owners and advertisers.
Television advertising i.e. broadcasting of ad films or brand commercials through a particular television channel has seen much advancement over the years. Television Advertisers have been coming up with many creative approaches and tactics of positioning their brands. Besides, the rising number of television channels is yet another striking opportunity for brand owners to communicate with customers through this interactive means of brand communication. Conventional television commercials are still good to re-watch but contemporary brand commercials through the various television channels provide a brand new impact on customers’ mind. Television Advertising has in fact taken a major portion of the overall cake in brand marketing.
If television channels are a favourite for target audiences, radio advertising practices are second to television media. Though radio ads lack the audio effect, customers are still fond of listening to a radio channel. Radio Advertising is a more cost effective means of brand communication which is why advertisers with a mid-budget can opt for this medium. An increase number of FM channels over the last few years is a direct insinuation how many brand owners and advertisers are benefitting from radio advertising media. Most of the mobile handsets are embedded with facilities of accessing FM channels. Therefore, it has become easier for advertisers to tap the market through radio ad campaigns as the reachability is increased further.
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