How advertising informs, instructs & educates customers?

Advertising is the only source of extracting valuable information about a particular brand, business or service. Without advertising one cannot imagine how to access any kind of information about a product or business. Many forms of advertising such as television advertising, print advertising, radio advertising and outdoor advertising are made available to brand owners to choose from. All these mediums of advertising have their own advantages and disadvantages. Television Advertising and radio advertising are categorized under broadcast medium of advertising. Outdoor advertising (as the name itself suggests) is categorized under any out of home mode of promotion. Print advertising clearly denotes any kind of brand promotion through print media. 

Every medium of advertising ensures that it provides information to customers about the advertised brand or service. For example, information about a festive discount or seasonal offer of brands can be advertised through any medium of advertising. Those who access the brand message can rush to the nearest brand store and avail of the sale or discount.  

At any point of time, an advertising message also instructs customers to make the right choice. Highlighting the attractive features of a brand, stressing on how the product will enhance customers’ lifestyle or solve a problem, the advertiser tries many tips of instructing customers so that they are finally encouraged to purchase it. Educating customers about many facts and features of the brand that were unknown to them is yet another important function of advertising. Customers spend their valuable time going through a brand commercial. Therefore, they deserve to be informed, instructed and educated on various brands and their features and utilities. Advertising is nevertheless a bridge of communication between customers and brand owners. Customers can reach out to their favourite brands through an advertising campaign and vice versa. All in all, advertising is important for every brand, business or service to familiarize itself with target customers.