Advertising
is an art. It is one way through which a particular brand is brandished and
presented in such a manner that whosoever goes through the advertisement creates
a rich impression about it and positions it on his or her mind. Thence,
advertising can be well summed up as the art of brandishing brands. Well, a few
measures of advertising are provided in the following paragraphs. Let us take a
look at them.
Draws Attention of customers
The
first priority of any advertising campaign
is to draw as much attention from target customers. Advertisers usually do this
by presenting an eye catching advertisement about the brand which is found
irresistible by onlookers. An ad display that quickly grasps the attention of
customers is usually remembered for a long time. Once the attention is
successfully sought, the next steps follows suit.
Creates Interest
Once
the attention is sought, the brand message creates interest among target
customers about the brand. If their interest increases, they will be further
curious to find out the complete detail of the brand message.
Evokes desire
If the
brand message seems interesting or quite beneficial to them, customers start
having a desire to purchase the brand. This is the last but one step before
sales happen. They would go through the detail of the advertisement again and
again to make sure that they are purchasing the right product.
Rise to action
Once
the detail of the brand is familiarized, customers rise to action i.e. buy the
product. They take home the brand satisfied with their choice.
An advertising campaign
therefore starts with a flaunting approach and finally encourages target
customers to buy the product. The advertiser plays a major role in framing an
attractive brand message that draws attention of customers, creates interest,
evokes desires and finally persuades them to buy the product.
No comments:
Post a Comment