Saturday, April 6, 2013

On a few means of advertising!



This blog provides a brief idea on a few means of advertising. Take a look.

Television Advertising

Television Advertising is one of the conventional means of promotion adopted by brand and business owners across the world. Television Advertising is still popular among advertisers across the world. In India, television advertising is one of the favourite means of accessing valuable brand or business information. Television Advertising relies on electricity. Also known as ad films, television commercials provide audio and visual effect that enhances the interest of audiences. Humming brand slogans and jingles are also an observed norm among audiences which implies how television ads are favored. 

Radio Advertising

Next to television ads, radio advertising is a popular means of promoting a brand, business or service message to a wide target group. Radio Advertising is a cost-effective means of promotion which is why small brand owners heavily rely on radio ads to promote their brands in the market. Radio Advertising differs from television ads only in the absence of visual output. 

Print Advertising

Print Advertising is one of the traditional forms of brand promotion. Brochures, pamphlets, leaflets, flyers, classifieds etc. are some common forms of  print advertising  widely adopted by brand owners and advertisers to promote their brands and services. Print Advertising is considered the most reliable means of promotion. Print Ads can in fact be relied on for future reference. Anything that is printed can be kept back forever. 

Online Advertising

Internet Advertising which is also known as online  advertising  is one of the popular modes of promotion in today’s world. Most of the brand and business owners these days rely heavily on internet media to promote their products or services. Marketers have predicted internet advertising as the future medium of communication. Internet is also a fastest means of communicating brand messages among target groups. PPC Ads, Banner ads, Social Networking Ads, Email marketing etc. are some common forms of online advertising.

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