How to promote brand loyalty amongst your customers?

The objectives of an advertising campaign do not come to an end even after sales. Advertising is continuously required for the brand to promote a sense of brand loyalty amongst the target groups. Advertisers are not ignorant of the fact that a wide range of brands which offer the same features and benefits (like their brands) also exist in the market place. One more important thing to note is that one advertiser cannot underestimate his competitor (s). People in advertising field are very clever and it is tricky to step ahead in the aggressive competition. In this blog, some particular guidelines about how to promote brand loyalty amongst your target are provided. Take a look.

Information and more information

One of the simplest ways to promote brand loyalty amongst your customers is to keep informing them about your brand. However, the brand language used for such kind of information should be mild and not much compelling. A compulsive brand message should be used mostly when you need to provide huge sales for your product during particular occasions.

Check repetition

Excessive repetition repels the attention of customers. Make sure that you are not repeatedly promoting your brand over and over again.

Change of medium or adopting multi-mediums of advertising

In order to keep alive the interest of your customers, it is important to change the medium of advertising or to adopt multi-mediums of advertising (only if you have a capable budget). Advertising through multi means of communication provides more impact and reach on the customers. However, the advertiser should make sure that he has spending capacity before adopting multi means of brand advertising.

Relate your ad message with interesting facts/events

For customers, advertising is a means of availing brand communication plus a source of entertainment. This is why it is important to relate your ad message with interesting facts or events in order to glue the attention of your customers.

‘Proven Tips’ to take your business to new heights

Be it any kind of business, every organization needs to enhance its revenue through sales. Services, ideas and products – all these target maximum sales to bring maximum revenue for the organization(s). In the following paragraphs, some proven tips to take a particular business to new heights are provided. Take a look and find out how these tips will be beneficial for all the business owners irrespective of their areas of operation.

Create a buzz about the presence of your brand/ service- Yes, it is important to create a buzz about the presence of your brand or service in the market. You need to talk about what your business is all about, what all features and benefits it offers, how it is going to benefit target customers etc. Advertising is the one and only tool a brand or business owner adopts to create a buzz about the presence of the brand or business. Through advertising, customers come into maximum interaction with brand or service owners.

Update or upgrade information about your brand/service- It is important to update or upgrade any relevant information for established brands or services. Customers should be aware of what is happening with which brand or service. In order to create such awareness, an advertising campaign is a must. Through an ad campaign, customers avail of valuable information related to the brand or service. From time to time, brand or service owners should ensure that their customers are aware about any added feature or benefit. Always keep the communication an ongoing process without any break.

Create urgency on customers’ minds- If you want a boom in your business, it is obvious that you have to sell away your product or service. For this purpose, you first need to create urgency on your customer’s mind. Influence their buying habit in such a way that they cannot resist purchasing your brand or service. It is ethical to use strong and compelling communication in brand advertising to influence the buying behaviour of customers. Go for a try.

How to habituate customers with your brand?

Brands connect with customers through single or multiple tools or channels. Advertising is one of the defined tools used by brand owners to connect with their target customers. From the visualization of the promotional idea to the implementation of the final product message, advertising involves step by step procedures or methodologies in order to familiarize customers with the brand. In the following paragraphs, some useful tips of habituating customers with the brand through advertising are provided. Take a look.

Motivate your customers from time to time

Motivation or stirring belief in customers’ mind to try or adopt your product is one of the time-tested techniques of brand advertising. In order to persuade your customers (to buy your product), you have to motivate them through the product knowledge provided in the form of advertisement. Talk in an interesting manner, load some humour, play with words and design but make sure you motivate your customers to adopt your brand.

Create a situation and indulge your customers

At times, it is important to create a situation for your customers to convey your ad message. Let that situation relate or appeal to normal circumstances or situations that customers daily come across. It is a must to create a stirring situation in which the customers will fathom themselves with the same described situation in the particular ad. Also ensure that once the product sale is successful, customers should feel satisfied to posses or own the product.

Make your brand message accessible through multiple media

One single channel or media is not enough to cater to your customers’ attention. Maximum impact on customers calls for multiple adoption of media channel to provide the brand message. It is an added advantage for every brand owner to make his brand message accessible through multiple advertising channels. Advertising is a continuous process. However, the tools and techniques should be continuously updated from time to time so as to suit the changing marketing trends.

Whats the role of an ad network in brand advertising?

Commonly known as ad network, an advertising network is an online or web platform where advertisers connect to prospects. An ad network is also a common platform where brand advertisers meet, interact and share valuable advertising ideas. Infact, the key function of an advertising network is to aggregate the ad space supply from publishers and match it with advertiser’s demand. The digital presence of a brand is obligatory in today’s marketing norms. Hence, every advertiser or brand owner needs to be a part of an ad network to play the lead role in the prevailing competition in the market place. So, the final question is what is the role of an ad network in brand advertising in India? Do advertisers benefit from an ad network? Does an ad network provide enough scope for advertisers to interact on a single platform? The following paragraphs will acknowledge some points that are replies to these questions.

Advertising networks are usually involved in selling spaces for various online ads to appear on various websites. This web advertising inventory comes in various formats that include space on websites, on blogs, in RSS feeds, instant messaging applications, e-mails etc. Brand owners who plan to promote their brands through any of the mentioned inventories can contact the ad network, provide the brief. The ad network will accordingly provide the brand owners various options for advertisers. It is the brand owner’s choice to select or choose an advertiser of his choice and launch his promotion campaign.

A particular advertising network also serves advertisements from its server that responds to a site once a page is called. This benefits the advertiser who places his ad on a particular site. Providing advertisers and brand owners a common platform to meet, interact and to provide promotional requirements of a brand, an ad network plays an important role in over all brand advertising.

How Advertising is a must tool for any organization?

Advertising is mandatory for every business owner. Be it brand business or service related business, advertising is a must tool for any established organization. Various modes of advertising are available for advertisers to promote their brands. In the following paragraphs, let us have a look at four chosen modes of brand promotion widely adopted by brand owners and advertisers.

Television Advertising

Television Advertising is one of the common modes of brand promotion. Television ads are considered effective means to reach out to customers. An audio-visual medium of advertising, television media provides rich impact on customers thereby enhancing the brand experience.

Print Advertising

Any brand promotion campaign launched through print media such as newspapers, magazines, journals, pamphlets, leaflets, brochures etc come under print advertising. Considered one of the effective modes of brand promotion, print advertising is still an opted mode of promotion a brand, idea, service or cause. One major advantage of print advertising is that customers can go through the details of the advertised brand according to their convenience.

Radio Advertising

Radio Ads provide mass appeal to customers. Also considered a cost effective mode of brand promotion, a radio advertising campaign is one of the preferred mediums of promoting a brand owners. A radio is a portable medium of advertising. Hence brand messages can be delivered to customers when they are out of home, on the road, while driving etc. The launch of various FM channels has provided brand owners rich opportunity of brand advertising. Radio Ads provide rich interaction with target customers because of its cost friendliness.

Outdoor Advertising

One of the oldest modes of brand advertising is outdoor media. Billboards ads, poster ads, kiosks ads etc come under outdoor advertising. Despite being one of the oldest modes of promotion, outdoor media provides effective brand promotion solutions. The introduction of digital technology has garnered outdoor advertising practices on the whole.

‘A to Z’ significances of advertising

Advertising is important and worthy for every single brand, service, business or idea which involves in sale. Today let us elaborate the A to Z significances of advertising as a tool for brand marketing.

A- Assists sale of your Brand

B- Brings a bonanza to your business

C- Caters to the promotion requirement of your product/service

D- Delivers brand message to your target audience

E- Effective communication for effective Brand marketing campaign

F- Friendly promotion technique to interact with your audience

G- Good impact of your brand on your target group is created via an ad campaign

H- Highlights the top features and benefit of your brand to intended buyers

I- Informs and instructs target group about your Brand or service

J- Justifies expenses to meet the marketing objectives of a Brand or service

K- Keen interest about your brand is developed amongst your target group

L- Loud and clear message of your brand is transmitted in a credible manner

M- Measurability options for advertisers to evaluate their business

N- New and latest avenues open to advertisers to promote their brand or service

O- Omnipresent choice of media vehicles and techniques

P- Promotes and popularizes your Brand, service, idea, business or cause

Q- Quest for excellence in marketing activity of the Brand

R- Rejuvenates and creates buzz about your product

S- Superior Brand value is provided via a right advertising campaign

T- Targeted in nature to provide an impact to audience

U- Unique idea or benefit related to a Brand is delivered via advertising

V- Vigorous approach of marketing with a touch of creativity

W- Wellness of the Brand is guaranteed through an ideal advertising activity

X- X-tra ordinary marketing tool to popularize brands

Y- Yielding results of Brand marketing is possible with a proper advertising campaign

Z- Zest for excellence over other competing brands is created via advertising

Advertising is the curriculum vitae of brands!

To advertise means to talk about the best features, top-scores (made by the product), its benefits and other highlights about the product in question and promote them amongst the target audiences. In such cases, advertising to a great extent is synonymous to curriculum vitae. Advertising show cases the striking features and benefits of the brand and makes it public and accessible for the customers through a relevant media. In a CV you write about your finest abilities and proficiencies exaggerating how your induction will bring benefit to the organisation. Likewise, brand owners adopt advertising tools and techniques to show cast the best features and benefits about their brand further persuading the target audiences to adopt their product. Throwing light upon the positive features of the brand, advertising promotes, persuades and provides encouragement to customers to purchase the product.

The popularity of advertising as a promotion tool is felt in every business sector which deals with brands as well as services. Some marketers have a conflicting view about advertising as a marketing tool. Some consider advertising as a valuable expense, while come consider it as an investment. On a general note, it can be quoted this way- ‘Advertising is an investment for which some expenses are mandatory’. Those who have an apt knowledge about advertising-its tactics and techniques, somehow excel in their brand promotion measure through an ad campaign. Though there are other means of brand promotion, advertising is considered the most effective and result-orienting tool of marketing which has the potential to enhance sales for the product.

It is a noted fact that every brand needs to indulge in an ad campaign to create its awareness in the market as well as to provide sales. Brand owners should hone up their advertising skills so that they competently take part in the brand competition which prevails in the market place.

How film sequences are used in brand advertising?

‘Hum jab honge saath saal ke aur tum hogi pachpan ki …’ it’s just an example of introducing lines of SBI Life Insurance TV commercial. Likewise, there are various brands in which advertising messages are framed by using various Hindi film songs or themes. Well, have you ever imagined how film sequences have been intertwined with various brand promotional ideas or themes? Especially in a country like India where films are considered as one of the most favourite means of entertainment, it is not surprising to find out that brand owners and advertisers indulge in various advertising campaigns knotted with filmy concepts, lines or ideas.

Be it a normal promotion campaign of a tangible brand or a service ad about an insurance plan or medical care, advertisers snoop some film themes or taglines to provide an instant impact on their customers’ minds. In fact the film or filmy like lines provide a big upshot on customers mind. Musical and entertaining, film lines used in brand advertising is ethical as long as it is informative and entertaining in nature. Some ads even use straight punch lines from a particular film song. While doing so, advertisers ensure that the theme or idea of the song gels with any of the features of the brand so that customers do not find it irrelevant.

Using film sequences is not at all erroneous in brand advertising. As long as the brand message is delivered, adopting any available means or technique of advertising is perfectly ok. However, advertisers should ensure that customers do not feel cheated because of any ad campaign associated with the brand. Changing the old ways of advertising, adopting brand new techniques or means, indulging or involving in filmy sequences of brand promotion- all these are acceptable and ethical as long as the string of brand advertising is attached to some ground realities.

Rules are meant to be broken, so are advertising norms!

Sometimes, in our day to day lives, breaking the age-old rule seems an easier option than to religiously follow each one of them. Likewise, in brand advertising, it is sometimes a different approach to deliver the brand message through an out-of-the-box mode and through a unique technique which was never tried before. The only concern is to maintain the standard, consistency and of course ethics of promotion and ensure that the brand message adheres to the objectives of the promotion. Through this blog, let us have a brief idea how and why unobserving advertising norms is at times a creative approach of brand promotion.

First condition- If you have been advertising your brand through the same old conventional mode by utilising whatsoever resource available, its time you go for a change. Indulge in something innovative, something creative. Present your brand like a newly wedded bride - beautiful, charming and of course a centre of attraction for everyone. You can either opt for rebranding or revamping of your product- its features, look, advertising mode etc.

Second condition- Repetitive or monotonous approach of brand advertising through the same old medium, technique, approach etc is a reason enough to generate boredom amongst your target group. In order to keep alive their interest in your brand, you have to break that conventional shell and present your brand message in an enticing manner. Make use of the latest tools and techniques and deliver your brand message in an interesting manner.

Third condition- Why not make the best use of technology? Why the same old advertising mode or tool? Upgrade your advertising practices by adopting the latest technological tools and techniques. Technology is a supplementary as well as complementary asset for advertisers. Hence, as a brand advertiser one should make the best use of every available technological product or application.

Is a tinge of truth important in advertising?

Of course yes! A tinge of truth is important in any advertising activity whether through indoor or outdoor media. It is a well noted fact that the all year availability of a brand requires continuous advertising through a particular medium or mediums of advertising.

Advertising is a circumstantial affair. A particular advertising activity is planned by the advertiser depending upon the circumstances. A brand is mostly advertised all through the year. However, the purpose of advertising of a single brand varies from one campaign to another. In one ad campaign, the brand is put on sale or discount during which customers can buy the same brand but at discounted rates. Heavy advertising is required in such types of promotion as such ads last only for a limited amount of time. However, any ad message should be truthful to at least some extent for many reasons more than one.

Any advertising activity should provide justification to the brand’s features or benefits- Saying something in the ad message and offering something else by the brand (after purchasing the same) most often leads to negative impression about the brand in the near future. It may even fail to attract the same target customers in the future. Customers will develop a notion about your brand with this claim that the brand message was/is fake and not trustworthy.

Avoid too much whimsical messages- Any ad campaign should be linked to some ground reality. Advertisers cannot unleash their freedom to talk in a pompous tone about the brand if the same brand doesn’t offer that many facilities in real. This is to avoid customers’ negative feedback about the brand after adopting the same. Customers should not feel cheated after purchasing your brand and if they do, it is sorry to say that nothing can help out.

Seasons come and go, and in each passing season we can see so many changes of Nature. Like the changing seasons, the brand advertising trends should also change from time to time (if the need is required).