Sometimes, in our day to day lives, breaking the age-old rule seems an easier option than to religiously follow each one of them. Likewise, in brand advertising, it is sometimes a different approach to deliver the brand message through an out-of-the-box mode and through a unique technique which was never tried before. The only concern is to maintain the standard, consistency and of course ethics of promotion and ensure that the brand message adheres to the objectives of the promotion. Through this blog, let us have a brief idea how and why unobserving advertising norms is at times a creative approach of brand promotion.
First condition- If you have been advertising your brand through the same old conventional mode by utilising whatsoever resource available, its time you go for a change. Indulge in something innovative, something creative. Present your brand like a newly wedded bride - beautiful, charming and of course a centre of attraction for everyone. You can either opt for rebranding or revamping of your product- its features, look, advertising mode etc.
Second condition- Repetitive or monotonous approach of brand advertising through the same old medium, technique, approach etc is a reason enough to generate boredom amongst your target group. In order to keep alive their interest in your brand, you have to break that conventional shell and present your brand message in an enticing manner. Make use of the latest tools and techniques and deliver your brand message in an interesting manner.
Third condition- Why not make the best use of technology? Why the same old advertising mode or tool? Upgrade your advertising practices by adopting the latest technological tools and techniques. Technology is a supplementary as well as complementary asset for advertisers. Hence, as a brand advertiser one should make the best use of every available technological product or application.
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